Erica Francis
Future Festival Coordinator
Toronto · Member since Apr 2016
262Published Articles
259.2KArticle Views
Erica is a Jane of All Trades and brings a diverse skill set to Trend Hunter. Education wise, she has earned a diploma in Fashion Business from George Brown College and a degree in Marketing with a minor in Law from Ryerson University. When it comes to careers, she's had the opportunity to work in fashion, analytics, banking, and marketing. She truly is both left-brained and right-brained.
Trend hunting came naturally to Erica. While in university she found a way to connect her love for fashion with her education in marketing. Recognizing the impact of social media in its early stages she capitalized on it in 2009 and launched her first blog based on fashion and lifestyle.
Although Erica is a Toronto native, after moving to the UK for half a year, she now considers England her second home. Her passion for traveling is undeniable and she loves discovering new places and cultures. In her down time you'll see Erica chasing fun experiences like taking dance classes, trying new restaurants or attending one of a kind events.
Trend hunting came naturally to Erica. While in university she found a way to connect her love for fashion with her education in marketing. Recognizing the impact of social media in its early stages she capitalized on it in 2009 and launched her first blog based on fashion and lifestyle.
Although Erica is a Toronto native, after moving to the UK for half a year, she now considers England her second home. Her passion for traveling is undeniable and she loves discovering new places and cultures. In her down time you'll see Erica chasing fun experiences like taking dance classes, trying new restaurants or attending one of a kind events.
Featured Ideas
Location-Based Olympic Highlights
Twitter's Olympic 'Moments' Customizes Coverage for Global UsersLocation-Based Olympic Highlights — Twitter's 'Moments' feature curates Olympics-related content for users in specific countries, enhancing the live communal experience.
Revamped Classic Sneakers
adidas Originals Gazelle Tribes are a New Take on an Old ClassicRevamped Classic Sneakers — Opportunity for sneaker brands to rebrand and relaunch classic designs with a modern twist.
AI-Based Reality Platforms
Baidu's 'Dusee' is a New Chinese AR Platform for Mobile DevicesAI-Based Reality Platforms — AI-powered AR platforms that create scenes for users are disrupting the AR industry and pushing the limits of AR technology.
Banking-Themed Sports Events
National Bank Canada Held a Fun Tennis Event for InfluencersInteractive Sports Events — Exploring interactive and engaging sports events that go beyond traditional formats, creating unique and memorable experiences for participants.
Robotic AI Toys
The 'Woobo' Looks Like a Furry Monster but It's Also an Educational Toy for KidsInteractive Educational Robots — Creating interactive educational robots like Woobo that can assist children in their daily rituals, tell stories, and act as companions.
Mother-Daughter Haute Couture
Elie Saab Haute Couture Featured Mom & Daughter Gowns on the RunwayMatching Generational Couture — Fashion designers could create high-end, matching couture looks for family members of different generations, from mother-daughter looks to grandparent-grandchild ones.
Upcycled Leather Bags
These Motorcycle-Inspired Items are Fashionable and SustainableUpcycling Fashion — The trend of upcycling discarded materials in fashion design opens up disruptive innovation opportunities for sustainable fashion brands.
Anime-Inspired Sneakers
'PokéID' Pairs Pokémon Characters with Personalized NIKEiD ShoesAnime-Inspired Sneakers — The trend of anime-inspired sneakers taps into the intersection of pop culture and fashion, offering an opportunity for brands to collaborate with anime franchises and create unique and collectible footwear.
Nude Political Art Installations
Spencer Tunick Captures 100 Women in Nude Protest Against the RNCNude Activism — There is disruptive innovation opportunities to leveraging nudity for political activism.
Intuitive Photo Apps
'GoldenHour.one' Lets Users Know the Best Time to Take Perfect PhotosEnvironmental-Tracking Technology — Using technology to track environmental conditions for optimal photography.
Gay Cartoon Couples
Nickelodeon is Introducing Its First Gay Couple in 'The Loud House'Interracial Same-Sex Couples — The introduction of interracial same-sex couples in mainstream media presents opportunities for brands to tap into diverse markets and promote inclusivity.
Anti-Hero Movie Pop-Ups
The Suicide Squad is Thanking Toronto with its Brand ActivationAnti-Hero Movie Pop-Ups — Pop-up brand activations that bring scenes from popular anti-hero movies to life.Q&A with Erica
What is unique that's not in your bio?
My love for travel has taken me to every majorly inhabited continent in the world.
What's your favorite accomplishment?
Being able to pay for my first car and my education, including my university exchange to the UK, and still graduating debt free.
How do you define cool?
I think the concept of "cool" is really subjective but the underlying aspect for me is a level of confidence exuded by a person or brand.
What is your secret to uncovering trends?
Curiousity.
What do you enjoy most about Trend Hunter?
The insane amount of content that shows you how innovative and diverse humans are.
What is your favorite trend?
Divergent fashion
What are your tips for writing a juicy post?
Research! You need to take the time to understand your topic.
How do you reset to be creative?
Recently I disconnected myself from social media for a month and in doing so I found new ways to keep myself busy.
What inspires or excites you?
Seeing opportunities where I can be creative and be able to learn about topics I find appealing. Music, being with amazing people, traveling....really the list can go on.
Predict something awesome for 2020?
Digital passports (one can hope)!
Author Categories
The Heineken F1 Experience
Earthy Office Interiors
Stereotype-Defying Healthcare Ads
Humorous Innuendo Ads
Coaching Basketball Sleeves
Missing Letter Ads
Soulful Visual Albums
Forgettable Celebrity Ads
Personified Food Pop-Ups
Comedic Rap Releases
Daring Granny Documentries
Inconsiderate Donor Ads
Familial Fast Food Commercials
Fast Food Luggage Ads
Criminal Car Rental Ads
Interactive Koi Ponds
Celebrity Storytelling Ads
Floating Kitchen Installations
Earthquake Memorial Museums
Abstract Beach Saunas
Deconstructed Desert Housing
Artist-Inspired String Chairs
Selfie-Inspired Cocktails
Smart Home Wi-Fi Controls
Fruit-Shaped Treehouses
Anti-Abuse Beer Ads
Oceanic Audiovisual Exhibits
Exam-Based Brand Activations
Anime Hunting Game Features
Multi-Use Sleeping Bags
Sophisticated Athletic Wear
Olympian 3D-Printed Shoes
Giant Squid Art Installations
Tribal Headwear Mirrors
Oceanic Luxury Car Designs
