Erica Francis

Erica is a Jane of All Trades and brings a diverse skill set to Trend Hunter. Education wise, she has earned a diploma in Fashion Business from George Brown College and a degree in Marketing with a minor in Law from Ryerson University. When it comes to careers, she's had the opportunity to work in fashion, analytics, banking, and marketing. She truly is both left-brained and right-brained.

Trend hunting came naturally to Erica. While in university she found a way to connect her love for fashion with her education in marketing. Recognizing the impact of social media in its early stages she capitalized on it in 2009 and launched her first blog based on fashion and lifestyle.

Although Erica is a Toronto native, after moving to the UK for half a year, she now considers England her second home. Her passion for traveling is undeniable and she loves discovering new places and cultures. In her down time you'll see Erica chasing fun experiences like taking dance classes, trying new restaurants or attending one of a kind events.