Erica Francis
Future Festival Coordinator
Toronto · Member since Apr 2016
262Published Articles
257.4KArticle Views
Erica is a Jane of All Trades and brings a diverse skill set to Trend Hunter. Education wise, she has earned a diploma in Fashion Business from George Brown College and a degree in Marketing with a minor in Law from Ryerson University. When it comes to careers, she's had the opportunity to work in fashion, analytics, banking, and marketing. She truly is both left-brained and right-brained.
Trend hunting came naturally to Erica. While in university she found a way to connect her love for fashion with her education in marketing. Recognizing the impact of social media in its early stages she capitalized on it in 2009 and launched her first blog based on fashion and lifestyle.
Although Erica is a Toronto native, after moving to the UK for half a year, she now considers England her second home. Her passion for traveling is undeniable and she loves discovering new places and cultures. In her down time you'll see Erica chasing fun experiences like taking dance classes, trying new restaurants or attending one of a kind events.
Trend hunting came naturally to Erica. While in university she found a way to connect her love for fashion with her education in marketing. Recognizing the impact of social media in its early stages she capitalized on it in 2009 and launched her first blog based on fashion and lifestyle.
Although Erica is a Toronto native, after moving to the UK for half a year, she now considers England her second home. Her passion for traveling is undeniable and she loves discovering new places and cultures. In her down time you'll see Erica chasing fun experiences like taking dance classes, trying new restaurants or attending one of a kind events.
Featured Ideas
Mixed Media Photomontages
These Portraits by Veerle Symoens are Compiled from Magazine ClippingsMixed Media Photomontages — Disruptive innovation opportunity: Explore new ways to combine unrelated visual elements to create striking and unique artwork.
Tattoo Machine Prosthetics
This Unique Prosthetic is Artistically Modified to be a Tattoo MachineModified Prosthetics — There is an opportunity for disruptive innovation in creating prosthetic limbs that serve multiple functions or have unique features, such as a tattoo machine.
Celebrity Storytelling Ads
'Wild Turkey Bourbon' Shows Its History Through Authentic Short FilmsCelebrity Storytelling Advertising — Using celebrities to tell authentic and heartfelt stories in advertisements can foster consumer interest and loyalty.
Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic EventAI-Powered Navigation — The use of AI-powered chatbots for personalized navigation experiences provides an opportunity for disruptive innovation in the tourism industry.
Futuristic Levitating Drinkware
This Flying Cup Defies GravityLevitating Drinkware — The levitation technology used in drinkware presents an opportunity for innovative product designs and user experiences.
Pop-Up Book Sculptures
This Scotland Art Piece Showcases an Iconic BridgePop-Up Book Art — Disruptive innovation opportunity: Explore the potential of creating intricate pop-up book sculptures for advertising and promotional purposes.
Earthy Office Interiors
This Nature-Inspired Co-Working Space Brings the Outdoors Into the OfficeGreen Spaces — Creating green spaces in urban settings by incorporating nature into office interiors.
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On TwitterCorporate Culture Transparency — Pandora's transparent social media account showcases its internal culture, offering a trend towards increased transparency in corporate culture.
Artist-Inspired String Chairs
This Two-Seater is Based on Leonardo da Vinci SketchesInterconnected Furniture — The interconnected design of 'Saitens' chair presents opportunities for creating innovative furniture pieces that promote intimacy and connection between users.
Pink-Tinted City Photography
The Tokyo City Series Gets a Cartoon-Like Atmosphere with Pink HuesExaggerated Color Photography — The use of exaggerated colors in photography creates a vibrant and captivating visual experience, opening up opportunities for creative expression and unique storytelling.
Tech-Based Reality Shows
Apple's 'Planet of the Apps' Will Focus on App DevelopersApp Developer Reality Shows — Creating reality shows focused on app developers provides a unique opportunity to showcase the app development process and inspire aspiring developers.
Outerspace Time Capsules
'Voices of Humanity' Gives Anyone the Chance to Send Something Into SpaceSpace-based Time Capsules — The 'Voices of Humanity' project is creating opportunities for individuals to send their thoughts, movies, images, and DNA into space, effectively creating space-based time capsules.Q&A with Erica
What is unique that's not in your bio?
My love for travel has taken me to every majorly inhabited continent in the world.
What's your favorite accomplishment?
Being able to pay for my first car and my education, including my university exchange to the UK, and still graduating debt free.
How do you define cool?
I think the concept of "cool" is really subjective but the underlying aspect for me is a level of confidence exuded by a person or brand.
What is your secret to uncovering trends?
Curiousity.
What do you enjoy most about Trend Hunter?
The insane amount of content that shows you how innovative and diverse humans are.
What is your favorite trend?
Divergent fashion
What are your tips for writing a juicy post?
Research! You need to take the time to understand your topic.
How do you reset to be creative?
Recently I disconnected myself from social media for a month and in doing so I found new ways to keep myself busy.
What inspires or excites you?
Seeing opportunities where I can be creative and be able to learn about topics I find appealing. Music, being with amazing people, traveling....really the list can go on.
Predict something awesome for 2020?
Digital passports (one can hope)!
Author Categories
The Heineken F1 Experience
Earthy Office Interiors
Stereotype-Defying Healthcare Ads
Humorous Innuendo Ads
Coaching Basketball Sleeves
Missing Letter Ads
Soulful Visual Albums
Forgettable Celebrity Ads
Personified Food Pop-Ups
Comedic Rap Releases
Daring Granny Documentries
Inconsiderate Donor Ads
Familial Fast Food Commercials
Fast Food Luggage Ads
Criminal Car Rental Ads
Interactive Koi Ponds
Celebrity Storytelling Ads
Floating Kitchen Installations
Earthquake Memorial Museums
Abstract Beach Saunas
Deconstructed Desert Housing
Artist-Inspired String Chairs
Selfie-Inspired Cocktails
Smart Home Wi-Fi Controls
Fruit-Shaped Treehouses
Anti-Abuse Beer Ads
Oceanic Audiovisual Exhibits
Exam-Based Brand Activations
Anime Hunting Game Features
Multi-Use Sleeping Bags
Sophisticated Athletic Wear
Olympian 3D-Printed Shoes
Giant Squid Art Installations
Tribal Headwear Mirrors
Oceanic Luxury Car Designs
