Reality Star Kylie Jenner hand-delivered her new eyeshadow palette straight to her biggest fans. The socialite captured the moments live on Snapchat while she surprised her cosmetic line's biggest supporters in LA, California. not only were the lucky recipients excited to see her, they also got a special gift when Kylie handed them her newest product, which hadn't even come out on the market yet.
Her Snapchat intially starts out with her doing a tutorial using her new 'KyShadow' palette before transitioning to her personal visits. After that, the celebrity went on to blast more information regarding the palette and her stunt over other social media platforms like Instagram and Twitter.
The personalized marketing tactic is an excellent way to motivate her Gen-Z and Millennial followers to go out and buy her products. It instills hope in her young fans that if they buy enough products they could look like the reality star and they too might be visited by her. Kylie Jenner hand-delivering items not only boosts her company's sales, it also bolsters her reputation as being a personable and kind celebrity.