Planned Parenthood wants to break away from its stereotype of being an abortion clinic and shed light on the other services the organization offers. In a commercial for the company's Great Northwest and Hawaiian Islands branch, each character filmed comes from a different walk of life and they all speak on why they're busy and what they want to achieve. At first the audience is likely to assume that the ad is emphasizing Planned Parenthood's abortion services when the narrator mentions that "a lot of people go to Planned Parenthood for just one reason." To the viewer's surprise, the characters state completely different reasons for visiting the company, such as going in for the flu shot or to get tested for diabetes.
The commercial plays on the organization's stereotype to highlight all the other services Planned Parenthood provides. The shock factor also works to help the company disassociate from its reputation as an abortion service while educating the public on what the business actually does.
Stereotype-Defying Healthcare Ads
More Stats +/-
Female Condom Fashion
Retro Feminist Fashion
Naughty Political Portraits
Insect Colony Fundraisers
Hi-Tech Birth Control
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.