Though a woman's menstrual cycle was seldom discussed in the past, today's empowered generation isn't shy to share period-related details -- something that's influencing a myriad of comprehensive menstruation apps, feminine health trackers and even board games that teach young women about their reproductive system.
While examples like 'Clue,' a gender-neutral period tracker and calendar dispel common stereotypes related to traditional menstrual marketing, others like SHEVA's feminine hygiene subscription make sanitary napkin and tampon shopping a hassle-free experience while simultaneously giving underprivileged women access to the same products.
Other notable menstrual cycle innovations include 'The Period Game,' an educational boardgame comprised of graphic cards and symbols that teach players all they need to know about the reproductive system along with 'Looncup,' a smart menstrual wearable that tracks period symptoms monthly to reveal peak conception times or to simply detect when a user's cycle is irregular.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
