Designer Mike Lavigne created 'Clue,' a menstrual-tracking app without a gender bias in its design layout.
Women are constantly inundated by overtly gendered products, services and advertising. It almost seems as though if a product is geared towards women, it needs to be pink and sparkly. Needless to say, this shameless, exaggerated and stereotypical portrayal of femininity is tiresome, not to mention alienating, for some women.
Clue doesn't subscribe to these gender ideals, featuring nary a rosy pixel in its layout. Lavigne explains, "If the goal is to quickly provide real, helpful information to our users in a positive way, we can't do that if we're hiding behind euphemisms or stereotypes about femininity and sex, in both content and design."
Gender-Neutral Menstrual Apps
More Stats +/-
Interactive Question-Answering Apps
Roommate Privacy Alert Apps
Localized Social Media Marketplaces
Triple Threat Romance Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.