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20 Creative Limited-Time Offers

From Melting Icy Coupons to Snapshot Shopping Campaigns

— November 26, 2015 — Marketing
Limited-time offers make for such successful direct marketing because they force a consumer to quickly respond to a call to action. This technique has been accelerated in recent years with the rise in pop-up shops, coupons that disappear just as quickly as a sale period and campaigns that are dependent on external factors like the weather.

Playing off of the ephemeral nature of many social media sites, campaigns are making use of platforms like Snapchat to announce flash sales and limited-time promotions. While one-day-only offers wouldn't have worked years ago, today, the only people who miss out are those who choose not to be socially connected. Extremely short special promotions have been helpful for announcing the launch of everything from new films to customer loyalty programs.
4.6
Score
Popularity
Activity
Freshness
19
Cinematic Mobile Rewards
Cinematic Mobile Rewards
Virgin Mobile's Member Benefits Include Movie Tickets for Two
<
18
Maximum Mileage Credit Cards
Maximum Mileage Credit Cards
The United MileagePlus Explorer Card Offers 50,000 Bonus Miles
<
17
Affection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
<
16
Anime Gaming Incentives
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
<
15
Chauffeured Shopping Promotions
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
<
14
Climatic Restaurant Prices
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
<
13
Buy-Online Burger Campaigns
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
<
12
Melting Icy Coupons
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
<
11
Revived Chocolate Promotions
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
<
10
Connected Can Campaigns
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
<
9
Restaurant Hummus Deliveries
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
<
8
Temporary 12-Hour Stores
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
<
7
Grocery Shopping Chauffeurs
Grocery Shopping Chauffeurs
Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
<
6
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
5
Literal Half-Off Campaigns
Literal Half-Off Campaigns
Yahoo! Japan's Half-Off Discount Halves Products & Prices
<
4
Mobile Discount Stores
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
<
3
Sun-Activated Coupons
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
<
2
Co-Branded Car Promotions
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
<
1
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<