Sprite has teamed up with digital advertising agency CUBOCC for this Brazilian ad campaign that uses Snapchat 'snapcodes' to connect with Generation Z consumers.
The 'RFRSH Na Lata' campaign features limited edition cans of Sprite printed with 'snapcodes' that link to the Snapchat accounts of 15 different Brazilian Generation Z influencers when scanned with a smartphone. The campaign has resulted in over 1 million views of different "snaps" from these accounts, leading to an 87 percent increase in reach.
Snapchat and its real-time social feed platform is currently the most popular amongst the Generation Z marketplace. The 'RFRSH Na Lata' campaign is also encouraging users to submit their personal Snapchat accounts for a chance to have their own code printed and featured on millions of cans of Sprite across Brazil.