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25 Snapchat Innovations

From In-Film Video Filters to Snapchat-Only Ad Agencies

— April 6, 2016 — Marketing
From custom user-designed geofilters to video selfie filters, a variety of Snapchat innovations highlight the future influence of the channel on marketing and advertising. Already an important tool through which brands can connect with consumers, Snapchat is continually adding features and capabilities that have massive implications for the branded content industry overall.

On St Patrick's Day 2016, Jameson became the first brand to roll out an interactive national ad campaign using Snapchat's age-gated feature, which only allows users who have confirmed that they are of age to access the ad.

Naritiv is the world's first Snapchat-only advertising agency that is already working with brands like the Marriott hotel chain and the television series 'Pretty Little Liars.' Born out of the Disney tech accelerator, the innovative agency is credited with generating the online buzz around Sphero's hit BB-8 toy in 2015.
7.2
Score
Popularity
Activity
Freshness
25
Photo-Sharing Football Apps
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
<
24
Ephemeral Deep Linking Features
Ephemeral Deep Linking Features
Snapchat Now Allows Publishers to Offer Deep Link Content
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23
Inclusive Presidential Social Accounts
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
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22
Social Media Selfie Filters
Social Media Selfie Filters
A Series of Snapchat Lenses are Now Available for Purchase
<
21
Integrated March Madness Campaigns
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
<
20
Life-Saving Photo Filters
Life-Saving Photo Filters
Snapchat Launched Charity-Benefitting Photo Filters for World AIDS Day
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19
Ephemeral Race Campaigns
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
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18
Romantic Fry Campaigns
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
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17
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
<
16
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
<
15
Social Media Music Documentaries
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
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14
Video-Based Job Apps
Video-Based Job Apps
This Job Search App Lets You Record a 30-Second Video For Potential Employers
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13
Customizable Social Media Filters
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
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12
In-Film Video Filters
In-Film Video Filters
This Snapchat Feature Lets Users Edit Their Faces in Video Chats
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11
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
<
10
Social City Billboards
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
<
9
Viral Style Clips
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
<
8
Filtered Photography Makeup Tutorials
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
<
7
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
<
6
Easter Brunch Flavor Events
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
<
5
Temporary Video Effects
Temporary Video Effects
These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
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4
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
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3
Snapchat-Only Ad Agencies
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
<
2
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
<
1
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
<