The Obama Administration has always been one step ahead in the realm of social media compared to other presidential administrations; however, its most recent addition to its media portfolio still comes as a bit of a surprise, as the White House now has its very own Snapchat story and account.
The move to Snapchat is in an effort to further connect with a young audience in a personal way, thereby encouraging political involvement. The White House's Chief Digital Officer announced that the Official Snapchat story would show users the behind-the-scenes images and videos of the State of the Union preparations.
While Millennials and Gen Z will undoubtedly find this social media account interesting and entertaining, it may also leave some members of the Boomer Generation shaking their head at captions like, "POTUS live on YouTube RN" and "Rolling to AF2" beside an image of the Vice President of the United States in transit to Air Force Two.
Presidential Election Infographics
Interactive Presidential Chats
Social Media Presidential Campaigns
Location-Based Photography Apps
Twitter Political Donations
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.