A McCormick Easter Preview was recently hosted in Los Angeles by food blogger Gaby Dalkin of What's Gabby Cooking. Hosted at the Quest in Venice Beach, the event aimed to show off the myriad of uses for McCormick's premium range of spice products. Boasting a stunning layout characterized by fresh spring flowers, the McCormick Easter Preview hosted by Gaby Dalkin is a great example of a social media campaign that educates consumers on a product's best uses.
The collaborative event is an innovative way for an established brand like McCormick to connect with consumers who use social media to find out about new and exciting recipes and flavor combinations.
The McCormick Easter Preview featured a dedicated Snapchat filter and a full Easter-inspired menu that will provide plenty of inspiration ahead of the holiday weekend.