The NFL and Snapchat have teamed up to give football enthusiasts a more immersive fan experience than simply watching from home.
The massive sports league and social media hit are collaborating together and will provide updated "snap stories" each day there is an NFL game. The images and videos will likely be from in-stadium points of view and sideline perspectives. The league will offer fans a behind-the-scenes look at its games.
The snap stories will also incorporate fan-created snaps, giving Snapchat users a wide array of footballing content. The NFL-themed snaps will continue throughout the season, and will be extra active for the Super Bowl in February. Game footage from telecasts will not be included however, only offering an alternative and supplementary content to enhance your overall viewing experience.
Why This Trend Is Growing
- Enhanced Fan Experience
- Opportunities to develop apps and technologies for offering fans a more immersive experience during sporting events.
- Behind-the-scenes Content
- Opportunities for content creators to provide behind-the-scenes content of sporting events for social media platforms such as Snapchat and Instagram.
- Fan-generated Content
- Opportunities for businesses to leverage user-generated content from social media platforms to connect with fans and promote their products or services during sporting events.
Industries Being Reshaped
- Sports
- Opportunities for sports leagues and teams to collaborate with social media platforms and app developers to offer enhanced fan experiences.
- Media and Entertainment
- Opportunities for media companies and content creators to provide behind-the-scenes content and fan-generated content during sporting events for social media platforms.
- Marketing and Advertising
- Opportunities to leverage user-generated content from social media platforms to promote products and services during sporting events.
