These examples of niche sports programming range from sporty rapper talk shows to subway-based soccer broadcasts that commuters can experience on their way to work. In addition to immersive soccer games that are shot from a player's point of view, other standouts include digital sports subscriptions for lovers of Cricket.
Furthermore, these examples of niche sports programming include documentary-style athlete ads that commemorate milestones, tournaments and branded partnerships. Notable examples include football star Eli Manning's humorous commercial for DirecTV along with Adidas' candid series of 'I'm here to create' ads. The latter commercials capture a day in the life of athletes like the WNBA's Candace Parker and tennis player Caroline Wozniacki and capture an approachable and honest side of famed athletes.
3D soccer videos and VR-powered rugby championships round out this sports programming list and aim to appeal to connected Millennials who are drawn to interactive home entertainment experiences.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
