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23 Examples of Niche Sports Programming

From Sporty Rapper Talk Shows to Subway Soccer Broadcasts

— March 16, 2016 — Lifestyle
These examples of niche sports programming range from sporty rapper talk shows to subway-based soccer broadcasts that commuters can experience on their way to work. In addition to immersive soccer games that are shot from a player's point of view, other standouts include digital sports subscriptions for lovers of Cricket.

Furthermore, these examples of niche sports programming include documentary-style athlete ads that commemorate milestones, tournaments and branded partnerships. Notable examples include football star Eli Manning's humorous commercial for DirecTV along with Adidas' candid series of 'I'm here to create' ads. The latter commercials capture a day in the life of athletes like the WNBA's Candace Parker and tennis player Caroline Wozniacki and capture an approachable and honest side of famed athletes.

3D soccer videos and VR-powered rugby championships round out this sports programming list and aim to appeal to connected Millennials who are drawn to interactive home entertainment experiences.
5.4
Score
Popularity
Activity
Freshness
22
Sporty Rapper Talk Shows
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'
<
21
Humorous Athlete Ads
Humorous Athlete Ads
Eli Manning Channels a Bad Comedian in DirecTV's Latest Commercial
<
20
Lifelike Video Game Trailers
Lifelike Video Game Trailers
The New NBA 2K16 Trailer Gets Fans Pumped for the Upcoming Season
<
19
Football Player Hairstyling Campaigns
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
<
18
High-Intensity Training Commercials
High-Intensity Training Commercials
The Under Armour #RuleYourself Ad Stars Steph Curry
<
17
Nostalgic Basketball Videos
Nostalgic Basketball Videos
This Basketball Team Video Relives the City's History
<
16
Virtual Reality Sports Ads
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
<
15
3D Soccer Videos
3D Soccer Videos
This 3D Soccer Footage Can Be Viewed On 3D TVs Or Virtual Reality Headsets
<
14
First-Person Soccer Videos
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
<
13
Spoof Football Campaigns
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
<
12
Sporty GIF Generators
Sporty GIF Generators
Moments from Madden NFL Come to Life as Football GIFs with the Giferator
<
11
Spine-Tingling Soccer Videos
Spine-Tingling Soccer Videos
This Video Follows Fan Reactions During the Champions League Final
<
10
Underground Football News Signs
Underground Football News Signs
The London Underground and ESPN FC Are Showing World Cup Updates
<
9
Digital Sport Subscriptions
Digital Sport Subscriptions
The ESPN Online Subscription Service Grants Live Web Access to Cricket
<
8
Robotic Soccer Tournaments
Robotic Soccer Tournaments
The World Cup for Robots Will Help Ease the Void for FIFA Fans
<
7
Live Update Tennis Billboards
Live Update Tennis Billboards
This US Open Sports Marketing Campaign Relays Daily Match Highlights
<
6
Comedic Basketball Campaigns
Comedic Basketball Campaigns
Chris Paul & Blake Griffin Star In the Jordan Brand Comedy Sketches
<
5
Fantasy Soccer Films
Fantasy Soccer Films
Nike's 'Last Game' Animated Soccer Film Stars Cristiano Ronaldo and Neymar
<
4
Football Ad-Previewing Channels
Football Ad-Previewing Channels
YouTube Ad Blitz Gives Super Bowl Ads Their Own Pre-Game Show
<
3
Rugby Championship VR Events
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
<
2
Immersive Hockey VR Campaigns
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
<
1
Inspiring Sportswear Films
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
<