Ahead of the Super Bowl this year, Adidas teamed up with Snoop Dogg to create 'Coach Snoop's Turf'd Up.' This eight-piece series is hosted on Snoop's own YouTube channel, WestFest TV and features interviews with ex-NFL players, celebrities and other sports fanatics from YouTube.
Coach Snoop's Turf'd Up began when Adidas was looking for ways to permeate the multicultural Millennial market and realized what a powerful following the entertainer has—WestFest TV alone has more than 13 million subscribers.
Snoop Dogg might seem like an unusual talk show host for football-centric content, but he's reportedly a huge fan of the sport. Additionally, it's also worth noting that Adidas choice the rapper to be its head of football development earlier in the year.
Key Themes Behind This Trend
- Multicultural Millennial Market
- Creating content that resonates with the multicultural Millennial market can lead to significant brand growth and consumer engagement.
- Influencer Collaborations
- Collaborating with popular influencers like Snoop Dogg can help brands reach a wider audience and tap into new market segments.
- Sports Entertainment Crossover
- The crossover between sports and entertainment offers opportunities to create unique and engaging content that appeals to a diverse audience.
Where This Applies
- Sporting Goods
- Sporting goods companies can explore collaborations with influencers to enhance their brand image and reach new customer segments.
- Entertainment
- Entertainment companies can leverage the popularity of athletes and sports personalities to create engaging content and attract a wider audience.
- Digital Media
- Digital media platforms can partner with celebrities and sports figures to develop entertaining and informative shows that appeal to their user base.
