These Hispanic event examples range from zero gravity dance parties to VR-powered rum tastings like a recent brand activation by Cuban distiller Havana Club. Ranging from street festivals and live music performances to niche events that spotlight emerging fashion designers, these events target Millennial Latinos and those seeking to learn more about Hispanic culture.
Standouts include Brisk's recent '#BriskMode Accelerator Program' which was hosted in celebration of Hispanic Heritage Month. The ice tea brand's initiative aims to give Hispanic entrepreneurs and artists a platform to showcase their work while expressing themselves creatively.
Other notable Hispanic events to take note of include Tijuana's Pueblo Fest 2017, a Mexican music festival which is described as the "Latin Coachella" along with Miami's Gay8 festival which is hosted by the city's Hispanic LGBT community.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
