To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind 'SteakCation.'
On Monday, October 17, a Taco Bell in Chatham, Ontario, was transformed into the ultimate vacation destination complete with bunk beds, a sofa and a big screen TV. The winning fan and friends were invited to stay all night in the decked-out restaurant while watching movies, playing games and chowing down on plenty of Steak Doubledillas. A Taco Bell Butler was even on hand throughout the night to ensure the visitors had everything they needed.
The SteakCation contest demonstrates how brands can offer once-in-a-lifetime experiences as a way to create more buzz around new products.