Havana Club recently launched 'Casa Havana' as an experiential space in Soho, London as a means to use the latest virtual reality technology to tell the story of its brand over time.
The physical space itself features a bar, a ticketed restaurant and a variety of artwork that takes inspiration from the brand. Within the Casa Havana space, there's also the opportunity for select attendees to immerse themselves into the world of Havana with VR that will show them an overview of the brand from the past up to the present. Inside the simulated environment, there's plenty for attendees to get lost in exploring.
Virtual reality has become a powerful tool for branded storytelling that makes it possible to transport consumers to completely different worlds that are elaborate and immersive.