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28 Ingredient-Revealing Packaging Examples

From Narrative Gin Labels to Transparent Pasta Boxes

— February 8, 2017 — Marketing
These examples of ingredient-revealing packaging range from narrative gin labels to pasta boxes that boast transparent elements. Standouts include NICE Mint's illustrated bottle concept -- each bottle reveals the organic fruit inside with color-coded labels -- as well as Twinings' recent re-branding effort which aims to redefine the brand's image as one that is more health and wellness-focused.

By embracing a more honest approach to marketing, both established and independent brands are looking to target consumers who value quality and authenticity. These ingredient-revealing packaging examples do just that by spotlighting fresh and local ingredients with the help of strategic design details and eye-catching labels.

Whether relying on ingredient illustrations, bold typography or modern packaging, food and beverage brands are adopting a transparent marketing model in an effort to appeal to a more conscious, Millennial consumer.
6.8
Score
Popularity
Activity
Freshness
27
Seasoned Pizza Bagels
Seasoned Pizza Bagels
Thomas' Newest Flavored Bagel is Made with Classic Pizza Seasonings
<
26
Greek Mythology Dairy Branding
Greek Mythology Dairy Branding
The Polyphemus Greek Cheeses Have Unexpected Flavor Profiles
<
25
Backpack-Shaped Snack Branding
Backpack-Shaped Snack Branding
These Vegan and Raw Snacks are Packaged in Charming Boxes
<
24
Honest Nutrition Soup Packaging
Honest Nutrition Soup Packaging
The New Progresso Soup Can Labels Focus on Quality and Nutrition
<
23
Aromatic Gin Bottles
Aromatic Gin Bottles
The Packaging for 'Persie Gin' Plays on the Interplay of Taste and Smell
<
22
Plant-Based Beverage Powders
Plant-Based Beverage Powders
Vega Greens Drink is Made with Organic Greens for Quick Consumption
<
21
Artisanal Deli-Inspired Packaging
Artisanal Deli-Inspired Packaging
These Hellmann's Salad Dressing Bottles Focus on Ingredients
<
20
Botanical Cocktail Syrups
Botanical Cocktail Syrups
Cahoots Cocktail Co. Adds Flavor to Alcoholic Drinks
<
19
Metabolism-Boosting Energy Drinks
Metabolism-Boosting Energy Drinks
These Carbonated Energy Drinks are Aimed at Improving Fitness
<
18
Narrative Condiment Packaging
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
<
17
Doodled Juice Branding
Doodled Juice Branding
Raw Blend Offers Convenient Packaging for its Nutritious Smoothies
<
16
Rustically Branded Juices
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
<
15
Tropical Rum Packaging
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
<
14
Hand-Drawn Cocktail Packaging
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
<
13
Premium Pasta Sauce Ranges
Premium Pasta Sauce Ranges
The Classico Riserva Line Emphasizes Simple, All-Natural Ingredients
<
12
Citrus-Infused Gin Blends
Citrus-Infused Gin Blends
"ClemenGold Gin' Offers Both Classic and Fresh Flavors
<
11
Personified Pasta Packaging
Personified Pasta Packaging
The Delysoy Pasta Boxes Turn the Soybean Pasta into Funky Hair Styles
<
10
Lightweight Baby Food Packaging
Lightweight Baby Food Packaging
The Lovemade Organic Baby Food Pots are Crafted without Glass
<
9
Artisanal Local Ingredient Dips
Artisanal Local Ingredient Dips
'Double Dips' are Made with Ingredients Sourced from the Community
<
8
Typographical Travel Snack Packaging
Typographical Travel Snack Packaging
The Snack Smart Co. Snacks are Packed with Nuts and Seeds
<
7
Bespoke Illustration Tea Packaging
Bespoke Illustration Tea Packaging
These Twinings Healthy Teas Feature Experiential Imagery
<
6
Luxury Chocolate Rebranding
Luxury Chocolate Rebranding
The Godiva Chocolate Brand is Taking on a New Image
<
5
Bone Broth Vegetable Drinks
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
<
4
Frozen Fruit Smoothie Kits
Frozen Fruit Smoothie Kits
The 'SER!OUS' Smoothies Packaging is Focused on Convenience
<
3
Drinkable Broth Soup Packaging
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
<
2
Transparent Smoothie Branding
Transparent Smoothie Branding
'Innocent' Now Sells Its Smoothies in Clear PET Bottles
<
1
Artisanal Popsicle Packaging
Artisanal Popsicle Packaging
The Ice Kitchen Popsicles Come in Beautiful Single-serve Packets
<