Ideas
Explore the world's #1 largest database of ideas and innovations, with 430,765 inspiring examples.
Trend Reports
Discover why 1,156 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,903 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,156 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 332,903 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 311,617 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,154 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 430,765 cutting edge ideas.

28 Ingredient-Revealing Packaging Examples

From Narrative Gin Labels to Transparent Pasta Boxes

— February 8, 2017 — Marketing
These examples of ingredient-revealing packaging range from narrative gin labels to pasta boxes that boast transparent elements. Standouts include NICE Mint's illustrated bottle concept -- each bottle reveals the organic fruit inside with color-coded labels -- as well as Twinings' recent re-branding effort which aims to redefine the brand's image as one that is more health and wellness-focused.

By embracing a more honest approach to marketing, both established and independent brands are looking to target consumers who value quality and authenticity. These ingredient-revealing packaging examples do just that by spotlighting fresh and local ingredients with the help of strategic design details and eye-catching labels.

Whether relying on ingredient illustrations, bold typography or modern packaging, food and beverage brands are adopting a transparent marketing model in an effort to appeal to a more conscious, Millennial consumer.
6.8
Score
Popularity
Activity
Freshness
27
Seasoned Pizza Bagels
Seasoned Pizza Bagels
Thomas' Newest Flavored Bagel is Made with Classic Pizza Seasonings
<
26
Backpack-Shaped Snack Branding
Backpack-Shaped Snack Branding
These Vegan and Raw Snacks are Packaged in Charming Boxes
<
25
Greek Mythology Dairy Branding
Greek Mythology Dairy Branding
The Polyphemus Greek Cheeses Have Unexpected Flavor Profiles
<
24
Honest Nutrition Soup Packaging
Honest Nutrition Soup Packaging
The New Progresso Soup Can Labels Focus on Quality and Nutrition
<
23
Aromatic Gin Bottles
Aromatic Gin Bottles
The Packaging for 'Persie Gin' Plays on the Interplay of Taste and Smell
<
22
Plant-Based Beverage Powders
Plant-Based Beverage Powders
Vega Greens Drink is Made with Organic Greens for Quick Consumption
<
21
Botanical Cocktail Syrups
Botanical Cocktail Syrups
Cahoots Cocktail Co. Adds Flavor to Alcoholic Drinks
<
20
Artisanal Deli-Inspired Packaging
Artisanal Deli-Inspired Packaging
These Hellmann's Salad Dressing Bottles Focus on Ingredients
<
19
Metabolism-Boosting Energy Drinks
Metabolism-Boosting Energy Drinks
These Carbonated Energy Drinks are Aimed at Improving Fitness
<
18
Doodled Juice Branding
Doodled Juice Branding
Raw Blend Offers Convenient Packaging for its Nutritious Smoothies
<
17
Narrative Condiment Packaging
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
<
16
Rustically Branded Juices
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
<
15
Hand-Drawn Cocktail Packaging
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
<
14
Tropical Rum Packaging
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
<
13
Premium Pasta Sauce Ranges
Premium Pasta Sauce Ranges
The Classico Riserva Line Emphasizes Simple, All-Natural Ingredients
<
12
Citrus-Infused Gin Blends
Citrus-Infused Gin Blends
"ClemenGold Gin' Offers Both Classic and Fresh Flavors
<
11
Personified Pasta Packaging
Personified Pasta Packaging
The Delysoy Pasta Boxes Turn the Soybean Pasta into Funky Hair Styles
<
10
Typographical Travel Snack Packaging
Typographical Travel Snack Packaging
The Snack Smart Co. Snacks are Packed with Nuts and Seeds
<
9
Artisanal Local Ingredient Dips
Artisanal Local Ingredient Dips
'Double Dips' are Made with Ingredients Sourced from the Community
<
8
Lightweight Baby Food Packaging
Lightweight Baby Food Packaging
The Lovemade Organic Baby Food Pots are Crafted without Glass
<
7
Bespoke Illustration Tea Packaging
Bespoke Illustration Tea Packaging
These Twinings Healthy Teas Feature Experiential Imagery
<
6
Luxury Chocolate Rebranding
Luxury Chocolate Rebranding
The Godiva Chocolate Brand is Taking on a New Image
<
5
Bone Broth Vegetable Drinks
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
<
4
Frozen Fruit Smoothie Kits
Frozen Fruit Smoothie Kits
The 'SER!OUS' Smoothies Packaging is Focused on Convenience
<
3
Drinkable Broth Soup Packaging
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
<
2
Transparent Smoothie Branding
Transparent Smoothie Branding
'Innocent' Now Sells Its Smoothies in Clear PET Bottles
<
1
Artisanal Popsicle Packaging
Artisanal Popsicle Packaging
The Ice Kitchen Popsicles Come in Beautiful Single-serve Packets
<