While many beverage brands focus on taste as the main selling feature, The UK-based brand Persie Gin places the emphasis squarely on smell. By creating gins that are designed to stimulate the consumer's sense of smell from the moment they pick up the bottle, Persie Gin sets itself apart from other spirit brands.
Persie Gin is small-bath gin made from pure glen water and distilled in 230-liter copper pot stills. There are three different varieties and each is made with an expertly selected blend of botanicals that "evoke an emotive and comforting scent." These aromatic combinations are referenced through the gin's packaging, which uses large swaths of color to allude to the tantalizing smells inside. The packaging also includes the phrase "We Nose Our Gin" on the outside to reference the strong emphasis placed on scent and aroma.
Key Themes Behind This Trend
- Scent-driven Packaging
- Creating packaging designs that focus on stimulating the sense of smell to enhance the consumer experience and differentiate from competitors.
- Emotive Aromatics
- Using carefully selected blends of botanicals in products to evoke emotional and comforting scents, creating a unique selling point.
- Multi-sensory Branding
- Incorporating elements of sight, smell, and taste to create a holistic brand experience that resonates with consumers.
Where This Applies
- Beverage
- Developing innovative packaging designs that engage the sense of smell and create a sensory experience for consumers.
- Distillery
- Experimenting with botanical combinations to create distinctive scents in spirits, appealing to consumers seeking unique flavor profiles.
- Packaging
- Designing visually-appealing packaging that uses color and text to communicate the aromatic qualities of a product and entice consumers.
