The Popsicle Bluey Ice Pop Was Created with BBC Studios
Michael Hemsworth — January 8, 2026 — Lifestyle
References: magnumicecream & dairyfoods
The Popsicle Bluey ice pop has been announced as a new collaboration product created by The Magnum Ice Cream Co. and BBC Studios to satisfy avid fans of the animated series with a decidedly icy treat.
The product comes in the form of Bluey the dog with his likeness used as the inspiration for the mixed berry ice pop, which offers tasting notes of strawberry and blueberry in each bite. The product is reported to have less sugar than alternatives with naturally sourced colors and no artificial dyes or synthetic colors in the mix. The treat is arriving in six-pack boxes priced at $6.29.
US Chief Marketing and Innovation Officer at The Magnum Ice Cream Co. Lisa Vortsman spoke on the Popsicle Bluey ice pop saying, "Bluey is a phenomenon that resonates deeply with kids and parents alike, and that made it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy. Bluey celebrates imagination, kindness, and family connection and those values align perfectly with what Popsicle has stood for across generations."
Image Credit: Magnum Ice Cream Co.
The product comes in the form of Bluey the dog with his likeness used as the inspiration for the mixed berry ice pop, which offers tasting notes of strawberry and blueberry in each bite. The product is reported to have less sugar than alternatives with naturally sourced colors and no artificial dyes or synthetic colors in the mix. The treat is arriving in six-pack boxes priced at $6.29.
US Chief Marketing and Innovation Officer at The Magnum Ice Cream Co. Lisa Vortsman spoke on the Popsicle Bluey ice pop saying, "Bluey is a phenomenon that resonates deeply with kids and parents alike, and that made it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy. Bluey celebrates imagination, kindness, and family connection and those values align perfectly with what Popsicle has stood for across generations."
Image Credit: Magnum Ice Cream Co.
Trend Themes
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Character-based Frozen Treats — Character-based frozen treats are gaining popularity as brands collaborate with popular media franchises to create themed products that appeal to both young consumers and their families.
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Health-conscious Confectionery Products — There is a growing trend towards healthier confectionery options, with new products focusing on reduced sugar content and natural ingredients, as seen in the development of the Popsicle Bluey ice pop.
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Media-driven Product Innovation — The intersection of media and consumer goods is driving innovation as companies leverage popular children's shows to co-create unique and engaging products.
Industry Implications
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Frozen Desserts Industry — The frozen desserts industry is seeing a shift towards incorporating popular culture into product designs, enhancing consumer engagement through themed treats.
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Children's Entertainment Merchandise — Children's entertainment merchandise is expanding with new collaborations that bring beloved characters from the screen to snack aisles, increasing cross-category opportunities.
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Natural Food Ingredients Sector — The natural food ingredients sector is experiencing a boost in demand as manufacturers prioritize clean labels and healthier options in their product lines.
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