Design agency ART Production Shanghai is the creative force behind Hui Shang's spice and sauce brand identity. The company's collection of condiments and steamed stuffed buns are packaged in wrappers and glass containers that spotlight ingredients that are both fresh and authentic.
Though understated and simplistic in its overall look and feel, ART Production Shanghai's packaging is also narrative, revealing delicious ingredient pairings and images of finished recipes that will inspire at-home chefs.
Known for its range of regional specialties, Hui Shang promotes authenticity and quality at a rate that is affordable for even those on a budget. In addition to its vivid ingredient photography, the brand opts for traditional ink paintings that are brought to life by its design team. ART Production Shanghai's team describes that "the writing is not digital and linear, but a real dynamic calligraphy written by hand, providing strength and tradition."
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
Jana Pijak — June 8, 2016 — Marketing