From Chinese folktale teas to chromatic sauce jars, the July 2016 packaging trends reveal an emphasis on both regional elements and natural ingredients. Both of these attributes speak to changing consumers preferences for products that are local and all-natural.
As the July 2016 packaging trends demonstrate, regional branding can be key to helping a product stand out in different markets. This can mean tapping into cultural elements or using imagery that is specific to the country or region in which the product is being sold. Some examples of regional packaging include landscape snack packaging, Chinese folktale tea packaging and Latin imagery sangria packaging.
Beyond emphasizing regional attributes, many brands are also drawing attention to the use of healthy and natural ingredients. Whether it is food products or cosmetics, companies are eager to showcase the real ingredients they are using in an effort to appeal to health-conscious consumers. Some examples of this approach to packaging include pictograph food labels, chromatic sauce jars and illustrated mineral water branding.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
