Shen Fu Ren is a Chinese company specializing in ginseng products that promote health and wellness. Enlisting the help of design agency Lan Sesh, the brand opts for a contemporary and minimalist visual identity that rejects tradition.
Used in Chinese medicine for centuries, ginseng is a popular natural remedy that has been known to treat anything from low energy to stress and is proven to lower blood sugar and cholesterol levels.
Each of Shen Fu Ren's ginseng products boasts simple and symbolic packaging -- crisp white boxes, adorned with indigo symbols of natural elements. Whether adorned with symbols of earth, water or wind, each package is comprehensive and visually dynamic, drawing viewers in with its clean and contemporary aesthetic.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to stand out by rejecting traditional packaging design and embracing simplicity.
- Symbolic Branding
- Opportunity for brands to use visual language to communicate product benefits and connect with consumers on a deeper level.
- Herbal Remedies
- Opportunity for companies to capitalize on the growing demand for natural health and wellness products, especially those with a long history of use in traditional medicine.
Who This Affects Most
- Natural Health Products
- Companies specializing in herbal remedies can differentiate themselves by embracing minimalist packaging and symbolic branding to highlight their products' natural benefits.
- Traditional Medicine
- Companies in the traditional medicine industry can incorporate modern design elements into their branding and packaging to appeal to a wider audience and attract younger customers.
- Design Agencies
- Design agencies can specialize in creating visually dynamic and compelling packaging designs for companies in the natural health and traditional medicine industries.
