"The naturality of 24 herbal ingredients" is the focus for the newest luxury beauty brand, Shihyo, from L’Oréal Group, Hotel Shilla and Anchor Equity Partners. This new collaboration is being introduced to the world through a third-party joint venture Loshian and all formulas from the brand are made with the patented signature ingredient ShiHyo24, a concentrate of all 24 of the herbal ingredients, plus an infusion of fermented rice and ginseng water.
The two dozen herbal ingredients are harvested at the peak of their season to show off the power of the natural world, all the while supporting local farmers in Korea.
The brand, fittingly, will offer 24 different types of ampoules, along with other products.
What Makes This Trend Stand Out
- Natural Ingredient Beauty
- Shihyo's use of 24 herbal ingredients and focus on naturality highlights a trend towards natural ingredient beauty products.
- Luxury Beauty
- Shihyo's collaboration with L'Oréal Group, Hotel Shilla and Anchor Equity Partners indicates a trend towards luxury beauty products.
- Personalized Beauty
- Shihyo's offering of 24 different types of ampoules indicates a trend towards personalized beauty products.
Sectors Adopting This
- Beauty and Personal Care
- Shihyo's skincare products and focus on natural ingredients are disrupting the beauty and personal care industry.
- Luxury Brands
- Shihyo's collaboration with major luxury brands highlights a disruption in the luxury branding space.
- Agriculture and Farming
- Shihyo's support of local farmers in Korea highlights a potential disruption in the agriculture and farming industry as more brands seek to source ingredients locally and sustainably.
