From branded escape rooms to promotional phone backgrounds and live street performances, many of the top July 2016 marketing ideas embrace experimental strategies.
Other off-the wall ideas include Chobani setting up an "edible" accommodation to promote its new range of dips, Tiger Trading Co. creating a pop-up shop where products were given away for free and Budapest Spas using a bus shelter to simulate the experience of swimming in a pool with virtual reality. One of the most novel marketing ideas comes from a cloud-making service in Cambodia, which is capable of creating brand logos in foam that float away and eventually dissolve into the sky.
Experiential marketing continues to engage consumers by giving them a chance to "bond" with their favorite brands through a memorable event.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
