Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies

 - Jun 21, 2016
References: economist & eventmagazine
In an attempt to reduce food waste and bring attention to the issue, The Economist launched a campaign called 'From Bin to Blender' and is inviting the public to try blended smoothies made from fruit and vegetables destined to go to waste.

The fruit and vegetable smoothies are being served at pop-up market stations that are touring the city of London throughout the summer months. These free smoothies are a means to start a dialogue about the staggering amount of fresh, as well as "ugly" produce that goes to waste by grocery stores, restaurants and consumers each year.

This Economist campaign is part of an effort to bring the media company's content to life in the real world and increase the number of its subscribers.