Cold-pressed juice brand Daily Dose is introducing a new apple juice made using surplus fruit sourced from the Leckford Estate, the Waitrose-owned farm. The collaboration transforms an unexpected seasonal surplus into a thoughtfully produced, waste-reducing product.
The launch follows an exceptionally strong 2025 apple harvest, which left the Leckford Estate with more fruit than could be sold through traditional retail channels. A prolonged period of low rainfall also resulted in smaller apples, perfectly high in quality but less suitable for sale as whole fruit. These fruits served as ideal candidates for juicing instead.
By working directly with Daily Dose, the estate found a way to give these apples a second life, while the juice brand stayed true to its ethos of responsible sourcing and minimal processing.
“The Leckford Estate is one of the most beautiful and sustainably run farms in the country, so to be invited in to help make use of their apples was an honour,” said Daily Dose founder, George Hughes-Davies. “This juice is exactly what Daily Dose stands for - repurposing incredible British produce and turning it into something delicious.”
Image Credit: Daily Dose
Key Themes Behind This Trend
- Upcycled Beverages
- The creation of beverages from surplus or imperfect produce reflects a shift toward minimizing food waste through innovative repurposing.
- Sustainable Sourcing
- Emphasizing partnerships with local farms for sourcing materials highlights a trend of tapping into ethical and environmentally friendly supply chains.
- Farm-to-bottle Collaboration
- Increased collaboration between farms and beverage brands fosters a direct supply chain model, reducing intermediaries and enhancing product traceability.
Where This Applies
- Cold-pressed Juice Industry
- Introduction of products utilizing surplus fruit in the cold-pressed juice sector indicates growth opportunities in sustainable production practices.
- Agricultural Supply Chain Management
- Evolving strategies in managing surplus outputs from farms signify transformative changes in the agricultural supply chain industry.
- Food Waste Reduction
- The integration of surplus farm produce into consumer products is driving advancements in the food waste reduction industry.
