As part of an experiential campaign called 'Let's Play,' SodaStream set up a dynamic piece of interactive artwork in Regent's Place, London. The "drinkable installation" provided the public with the chance to sample fresh sparkling water from taps.
The playful installation is set to remind consumers how much fun staying hydrated can be. Research from SodaStream suggests that many people find drinking water to be boring and even more shockingly, "four million Brits haven’t had a glass of water in over a week."
The artful hydration-encouraging sculpture was created for SodaStream by artist Emmet Kierans, who used colors that highlight some of the fun beverage flavors that are available as SodaStream products. The interactive artwork also supports a new TV campaign from the brand, which introduces some of the ways that drinking water can be exciting.