International water brand Evian has tapped artist Sara Shakeel to promote the launch of Evian Sparkling water, the company's newest beverage innovation. The new campaign includes a pop-up exhibition in Shoreditch, London featuring Shakeel's artwork.
The new partnership is more than appropriate considering Shakeel is known for using sparkles in work. Here, the artist has transformed the pop-up space using a range of crystal and glitter installments. More specifically, the pop-up consists of three separate rooms, each with its own theme. For example, guests start it a brightly illuminated space with a sparkling Evian water fridge that, upon opening, reveals the second room.
Specific pieces in the exhibition include a sparkling London bus, six unique lifestyle scenes, and a wraparound-mirrored infinity room. The exhibition officially launched on February 5 and has already been visited by Evian global brand ambassador Emma Raducanu.
Image Credit: Evian
Key Themes Behind This Trend
- Sparkling Water Art Exhibits
- The use of art exhibits to promote sparkling water brands, leveraging creative collaborations.
- Crystal and Glitter Installments
- The integration of crystal and glitter installments in pop-up exhibitions to create immersive and memorable experiences.
- Thematic Pop-up Spaces
- Designing pop-up spaces with different themes to showcase a brand's innovation and creativity.
Where This Applies
- Beverage Industry
- Incorporating creative collaborations with artists in marketing campaigns can elevate product launches and attract new customers.
- Art Industry
- Collaborating with brands to create immersive experiences can increase brand awareness among new audiences and generate revenue.
- Event Industry
- Creating pop-up exhibitions with immersive and memorable experiences have the potential to attract more attendees and sponsors, and increase revenues.
