Evian Partners with Sara Shakeel to Launch Immersive Pop-Up Exhibit
Niko Pajkovic — February 9, 2022 — Marketing
References: evian & campaignlive
International water brand Evian has tapped artist Sara Shakeel to promote the launch of Evian Sparkling water, the company's newest beverage innovation. The new campaign includes a pop-up exhibition in Shoreditch, London featuring Shakeel's artwork.
The new partnership is more than appropriate considering Shakeel is known for using sparkles in work. Here, the artist has transformed the pop-up space using a range of crystal and glitter installments. More specifically, the pop-up consists of three separate rooms, each with its own theme. For example, guests start it a brightly illuminated space with a sparkling Evian water fridge that, upon opening, reveals the second room.
Specific pieces in the exhibition include a sparkling London bus, six unique lifestyle scenes, and a wraparound-mirrored infinity room. The exhibition officially launched on February 5 and has already been visited by Evian global brand ambassador Emma Raducanu.
Image Credit: Evian
The new partnership is more than appropriate considering Shakeel is known for using sparkles in work. Here, the artist has transformed the pop-up space using a range of crystal and glitter installments. More specifically, the pop-up consists of three separate rooms, each with its own theme. For example, guests start it a brightly illuminated space with a sparkling Evian water fridge that, upon opening, reveals the second room.
Specific pieces in the exhibition include a sparkling London bus, six unique lifestyle scenes, and a wraparound-mirrored infinity room. The exhibition officially launched on February 5 and has already been visited by Evian global brand ambassador Emma Raducanu.
Image Credit: Evian
Trend Themes
1. Sparkling Water Art Exhibits - The use of art exhibits to promote sparkling water brands, leveraging creative collaborations.
2. Crystal and Glitter Installments - The integration of crystal and glitter installments in pop-up exhibitions to create immersive and memorable experiences.
3. Thematic Pop-up Spaces - Designing pop-up spaces with different themes to showcase a brand's innovation and creativity.
Industry Implications
1. Beverage Industry - Incorporating creative collaborations with artists in marketing campaigns can elevate product launches and attract new customers.
2. Art Industry - Collaborating with brands to create immersive experiences can increase brand awareness among new audiences and generate revenue.
3. Event Industry - Creating pop-up exhibitions with immersive and memorable experiences have the potential to attract more attendees and sponsors, and increase revenues.
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