The Evian canned sparkling water is being launched by the brand in the UK as its first-ever sparkling water in aluminum cans that will provide consumers with access to high-quality sparkling water in a more eco-friendly way. The water consists of the brand's French Alps-sourced water that has been carbonated to give it a decidedly crisp, refreshing profile. The water is packaged in sleek aluminum cans and will be available in rPET bottles starting later this year.
VP of Marketing at Evian Shweta Harit spoke on the launch of the Evian canned sparkling water saying, "Evian Sparkling represents new possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product. Evian Sparkling stands out for its true purity and freshness – elevating your experiences and keeping you hydrated. This new product contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity. Available for the first time in recyclable aluminium cans, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.”
Why This Trend Is Growing
- Sustainable Packaging
- There is an opportunity for the aluminum canning industry to further innovate and develop more eco-friendly packaging solutions.
- Premium Sparkling Water
- Brands can create a niche by offering premium sparkling water sourced from unique locations and packaging it in sleek, minimalist designs.
- Environmental Consciousness
- Brands can leverage consumer interest in environmental consciousness and push for more sustainable business practices.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can adopt more sustainable packaging solutions and prioritize environmentally friendly business practices.
- Canning Industry
- The canning industry can focus on developing better and more eco-friendly technologies for producing aluminum cans.
- Water Sourcing Industry
- Water sourcing companies can differentiate themselves by offering premium, sustainably sourced water and partnering with eco-friendly packaging companies.
