evian and Wimbledon Partnered for a Circular Economy Innovation
Michael Hemsworth — June 27, 2025 — Eco
References: evian & retailtimes
evian and Wimbledon have partnered to prioritize a series of circular economy innovations that will contribute towards a more sustainable ethos at The Championships. The water brand is introducing its recognizable 750ml bottle with a new alternative that's made with recycled material, recyclable and refillable to give it an ultra-sustainable profile. The brand will also be providing spectators with access to Refill & Refresh stations to encourage them to stay hydrated in a sustainable way during the matches.
Danone UK & Ireland Category Director for Beverages Rachael Hann spoke on the evian and Wimbledon partnership saying, "At Danone, we’re incredibly proud of our long-standing partnership with one of the world’s most prestigious sporting events, and even more proud to be supporting Wimbledon in achieving its sustainability goals. We strive to offer healthy hydration in the most sustainable way possible. Embracing a circular packaging model is central to that mission."
Danone UK & Ireland Category Director for Beverages Rachael Hann spoke on the evian and Wimbledon partnership saying, "At Danone, we’re incredibly proud of our long-standing partnership with one of the world’s most prestigious sporting events, and even more proud to be supporting Wimbledon in achieving its sustainability goals. We strive to offer healthy hydration in the most sustainable way possible. Embracing a circular packaging model is central to that mission."
Trend Themes
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Circular Packaging — Circular packaging solutions are evolving to reduce waste and promote recycling, with initiatives like evian's refillable bottles setting new standards in sustainable design.
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Event Sustainability — Major events like Wimbledon are increasingly adopting eco-friendly practices, creating a demand for innovative partnerships focused on reducing the carbon footprint and promoting responsible consumption.
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Hydration Innovation — The emphasis on sustainable hydration methods is leading to the development of refillable and recyclable water bottles, transforming how beverage brands approach product offerings.
Industry Implications
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Beverage Industry — The beverage industry is witnessing a shift towards sustainability, with companies exploring circular economy models to create eco-friendly packaging solutions.
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Event Management — Event management is being revolutionized by green innovations, as organizers seek to align with sustainability goals by partnering with environmentally conscious brands.
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Environmental Technology — Environmental technology is advancing to meet the needs of sustainable sports events, prompting collaborations that prioritize waste reduction and eco-friendly practices.
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