Perrier's bottle design just got even more iconic thanks to a makeover from one of France's best-known industrial designers, Philippe Starck. The redesign celebrates the sparkling water brand's 160th anniversary, and offers a fresh update to the instantly recognizable bottle. The design maintains many key elements, including the green colorway and classic shape, while introducing some subtle yet impactful changes.
Starck drew inspiration from an unconventional place during his designing, citing fresnel lenses and their textured, horizontal streaks, as the main design influence. This move adds a unique visual and textural element to the finished product, that still maintains Perrier's iconic look and legacy. To commemorate the collaboration, the bottle's label has been updated with the designer's last name, 'Starck.'
Image Credit: Perrier
What Makes This Trend Stand Out
- Revamped Product Design
- Philippe Starck's redesign of Perrier's bottle maintains the brand's iconic look while introducing subtle yet impactful changes.
- Innovative Design Influences
- Starck draws inspiration from fresnel lenses to add a unique visual and textural element to Perrier's bottle.
- Collaborative Branding
- The updated label on Perrier's bottle features industrial designer Philippe Starck's last name, 'Starck.'
Sectors Adopting This
- Beverage Packaging
- Perrier's bottle redesign showcases a revamped product design that can inspire innovation in the beverage packaging industry.
- Industrial Design
- Philippe Starck's collaboration with Perrier highlights the importance and potential of incorporating innovative design influences in the industrial design industry.
- Branding and Marketing
- The collaboration between Perrier and Philippe Starck demonstrates the power of collaborative branding and marketing strategies in the industry.
