In recent years, the market for kava beverages has grown as consumers increasingly seek functional drinks, as well as non-alcoholic alternatives that offer both relaxation and wellness benefits.
Kava has gained recognition for its calming effects without impairing cognitive function, and as an up-and-coming functional ingredient, it’s valued for its ability to promote stress relief, anxiety reduction and overall relaxation. These benefits have made it a sought-after choice for individuals looking to unwind without the sedative effects of alcohol or the jitteriness associated with caffeine.
Kava and kratom are often combined in beverage formulations to achieve a balanced blend of relaxation and stimulation, offering complementary effects that cater to different aspects of mood enhancement and well-being.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
