Many of the May 2021 life stages products take a targeted, nostalgia-enriched approach to business. The resurgence of popularity surrounding retro merchandise and the timeless spirit of family fun characterize many of these trends.
The 'Korona' card game brings these concepts together by combing the retro design of trading card games with the family friendly capacity of up to five players. Drawing influence from the ongoing pandemic, the zany card game reframes COVID-19 in a light-hearted way, having each player collect charmingly animated prevention cards to beat the virus.
Another example of these concepts in action is Hot Toys' collection of 'Television Masterpieces,' featuring the recent addition of Sam Wilson as Captain America. With the widespread success of the Marvel franchise, the retro action figure appeals to kids looking for an action-packed toy as well as fans looking to pick up a collectible.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
