Meiji Seika introduces brand new packaging designs to its Yan Yan snack with a mascot makeover as well. The iconic Yan Yan boy gets a modern update to capture the snack's personality and connect with kids. It notes that the secondary target group spotlights teens and young adults that vary from the ages 12 to 28 years old, recognizing that customers who grew up with the snack and now young adults.
Alongside the new and playful packaging design, it also creates an augmented reality experience. It opens up a miniature carnival to allow customers to partake in an interactive game with fun goodies. This includes Yan Yan cups, a carnival-style tee, special Yan Yan clappers, and the ring toss set up.
Image Credit: Meiji