Meiji Seika introduces brand new packaging designs to its Yan Yan snack with a mascot makeover as well. The iconic Yan Yan boy gets a modern update to capture the snack's personality and connect with kids. It notes that the secondary target group spotlights teens and young adults that vary from the ages 12 to 28 years old, recognizing that customers who grew up with the snack and now young adults.
Alongside the new and playful packaging design, it also creates an augmented reality experience. It opens up a miniature carnival to allow customers to partake in an interactive game with fun goodies. This includes Yan Yan cups, a carnival-style tee, special Yan Yan clappers, and the ring toss set up.
Image Credit: Meiji
Key Themes Behind This Trend
- Augmented Reality Packaging
- Opportunity for brands to create interactive experiences through innovative packaging designs
- Mascot Makeovers
- Revamping old mascots to appeal to new and younger generations as a branding strategy
- Connection with Target Audience
- Recognizing and catering to the changing demographics and preferences of a brand's customer base to stay relevant
Where This Applies
- Food and Snack Packaging
- Innovative packaging designs with interactive features can create memorable and personalized experiences for customers
- Marketing and Branding
- Revamping old mascots and connecting with a brand's target audience through relatable and relevant branding strategies can create loyal customers and increase sales
- Technology and Gaming
- Augmented reality experiences within product packaging can create innovative and engaging ways for customers to interact with brands, and can potentially increase sales and customer loyalty
