Iconic peanut butter brand SKIPPY recently debuted the 'Smoothly Satisfying' national TV campaign across the UK. The commercial features delicious-looking content that viewers will want to “eat with their eyes," the ad boasts calming visual to maximize the product's taste appeal.
Speaking to the brand's niche demographic, Frances Sheehan, SKIPPY® Brand Manager UK, commented on the campaign, stating: “ Currently, there are a lot of brands out there targeting the health-conscious Gen Z’s and Millennials. Peanut Butter is a naturally nutritious category, and we don’t want families to miss out. We want to champion our ‘Smoothly Satisfying’ peanut butter as super delicious and fun for all the family whether it’s for breakfast, snacks, or for their baking needs.”
Image Credit: SKIPPY