Crispy Peanut Butter Bars

The Skippy Snack Wafer Bars Come in Three Flavors

The Skippy snack wafer bars have been created in partnership with the Signature Wafter & Chocolate Co. as a series of snack treats that are perfect for satisfying hunger and cravings for sweet treats. The bars come in three flavors including Creamy Peanut Butter & Chocolate Fudge, Natural Peanut Butter Spread & Chocolate Fudge and P.B. & J Peanut Butter & Grape Jelly Coated. Each of the bars are made with no high-fructose corn syrup and feature six-grams of protein in each to make them a satisfying snack option.

COO at Signature Wafer & Chocolate Co. Russ Asaro spoke on the new Skippy snack wafer bars saying, "We are thrilled to partner with the makers of Skippy peanut butter to combine our over 50 years of wafer-making expertise with its iconic creamy peanut butter to create a one-of-a-kind snacking innovation."

Peanut Butter Snack Bars
The popularity of snack bars creates opportunities for innovation and differentiation with new flavors and healthier ingredients.
Protein-packed Snacks
The demand for convenient, healthy snacks that provide protein creates an opportunity to develop products with high-protein ingredients to satisfy hunger and cravings.
Collaborations in Snack Industry
Partnerships between different brands in the snack industry can create new and unique snack products by combining expertise and brand recognition.

Sectors Adopting This

Food and Beverage Industry
The food and beverage industry can utilize the trend of peanut butter snack bars to develop new products and expand their snack offerings.
Health and Wellness Industry
The health and wellness industry can explore the trend of protein-packed snacks to develop products that cater to consumers looking for healthier snack options.
Marketing and Advertising Industry
The marketing and advertising industry can work with brands in the snack industry to develop and promote collaboration products, leveraging the audience of both brands.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 97%
Freshness 16%