Cookie-Inspired Nut Butter Bites

Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites

Girl Scouts is as well-known for its cookies as Skippy is beloved for its peanut butter, and together, the brands are coming together to create indulgent co-branded snack bites enhanced by what they do best. There are three all-new variations of Skippy P.B. Bites with Girl Scout Cookie flavors: Coconut Caramel, Chocolate Peanut Butter and Adventurefuls.

These poppable, shareable snacks capture the essence of scooping into a fresh jar of Skippy peanut butter, all the while putting a fun spin on familiar cookie varieties. All of the newly introduced snack bites feature a crunchy center and a soft, non-sticky peanut butter coating on the outside.

All of these bites promise to delight fans of peanut butter, cookies and chocolate, offering a convenient variation on at-home and on-the-go snacking.

Co-branded Snack Bites
Creating indulgent snack bites by combining two beloved brands, Skippy and Girl Scouts.
Peanut Butter Coating
Introducing a non-sticky peanut butter coating on the outside of snack bites, offering a new texture experience for peanut butter lovers.
Variations of Skippy P.B. Bites
Introducing new flavors of Skippy P.B. Bites inspired by popular Girl Scout cookie flavors, such as Coconut Caramel and Adventurefuls.

Sectors Adopting This

Food and Beverage
Enhancing the snacking experience by creating co-branded snack bites with unique flavor combinations, catering to consumers seeking indulgent treats.
Consumer Goods
Introducing innovative peanut butter coating technology in snack bites, offering a new way to enjoy peanut butter in a convenient and mess-free format.
Confectionery
Introducing snack bites with flavors inspired by popular cookies, tapping into the nostalgia and appeal of familiar treats in a bite-sized format.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 60%
Freshness 19%