Quaker Protein Peanut Butter is being added to the brand's Protein oatmeal range in the UK as a way to satisfy demand for high-protein foods with a taste-led profile. The product is arriving at Asda locations starting April 25 and features a 100% whole grain recipe that's ready to be ear just 2.5-minutes. The porridge prioritizes the visual flavor identity as part of its branding to draw in consumers with the image of a peanut butter-drizzled spoon of oats, which will no doubt catch the eye of hungry shoppers.
General Manager at PepsiCo Divesh Parmar commented on the Quaker Protein Peanut Butter and revamp of the range saying, "Our new pack design will also help us recruit Gen-Z and Millennial consumers, focusing more on the taste credentials of our range to stand-out on shelves. As well as the taste-led design, our new pack emphasises the health credentials that consumers are looking for such as ‘high in protein’, ‘100% wholegrain’ and ‘natural energy release’. We’re confident that the revamp of our Quaker Protein range will bring incremental growth into the category and resonate with the intended Gen-Z and Millennial audience to support their lifestyle goals.”
Key Themes Behind This Trend
- High-protein Food Demand
- Meeting the consumer demand for high-protein foods through flavorful and satisfying options like Quaker Protein Peanut Butter oatmeal.
- Visual Flavor Identity Marketing
- Utilizing visual branding strategies, like a peanut butter-drizzled spoon of oats, to attract consumers and enhance product recognition.
- Generational Targeting
- Strategically targeting Gen-Z and Millennial consumers with taste-focused packaging and health credentials to drive category growth.
Where This Applies
- Food and Beverage
- Opportunities for food and beverage companies to innovate high-protein offerings with visual branding to cater to changing consumer preferences.
- Marketing and Advertising
- Potential for marketers to explore visual branding techniques that highlight taste attributes and health benefits to attract specific consumer demographics.
- Retail and Packaging
- Incorporating taste-driven packaging designs that appeal to Gen-Z and Millennial shoppers seeking high-protein, whole grain products with natural energy release features.
