Peanut butter is a popular snack but often associated with being messy to enjoy, so the Superfoodio Peanut Butter Buttons have been created by the brand to provide consumers with a new option in the UK. The product comes in four varieties including Original, PB&J, Coco Crunch and Original Plus, which all contain six-grams of protein and less than four-grams of sugar to boot. The product also contains high levels of fiber with no palm oil or refined sugar in the mix.
Founders Nirali and Jagir Mankodi spoke on the new Superfoodio Peanut Butter Buttons saying, "We wanted a simpler way to enjoy peanut buttery goodness on-the-go. The problem with a jar (or a squeezy pack) is that you always end up with sticky fingers and an oily mess! That’s why we created our Peanut Butter Buttons that you can hold in your hand. They are the perfect snack to satisfy that peanut butter craving anywhere, anytime. No jars, no mess, no fuss."
Key Themes Behind This Trend
- On-the-go Snacks
- The creation of Superfoodio Peanut Butter Buttons introduces a new option for consumers who desire a cleaner, more convenient way of snacking on peanut butter.
- Healthy Alternatives
- The inclusion of high levels of fiber, no palm oil or refined sugar, and flavorful options in Superfoodio Peanut Butter Buttons offers consumers a healthier way to indulge in peanut butter.
- Protein-packed Treats
- Superfoodio Peanut Butter Buttons, with six-grams of protein in each serving, appeal to consumers seeking protein-packed snacks as a quick and easy way to refuel throughout the day.
Where This Applies
- Packaged Food Industry
- The Superfoodio Peanut Butter Buttons present an opportunity for innovators in the packaged food industry to create more convenient, healthy, and flavorful snacking options for consumers.
- Health Food Industry
- The creation of Superfoodio Peanut Butter Buttons taps into the growing market of health-conscious consumers, offering a healthier alternative to traditional peanut butter snacks for innovators in the health food industry to follow.
- Sport Nutrition Industry
- Superfoodio Peanut Butter Buttons, with high levels of fiber and protein, offer a perfect and convenient way for athletes and fitness enthusiasts to refuel and recover, creating an opportunity for innovators in the sports nutrition industry to capitalize on.
