The Whole Earth 100% Nuts Products Come in Two Varieties
Michael Hemsworth — November 13, 2025 — Lifestyle
References: kpsnacks & grocerytrader
The Whole Earth 100% Nuts products have been launched by the brand in the UK as a series of free-from peanut butter products that prioritize a naturally delicious recipe.
The products come in Smooth and Crunchy varieties, which are each made with 100% peanuts with no additives like palm oil in the mix to work well for consumers seeking a natural option. The peanut butters get their rich, nutty flavor from the roasted peanuts in the recipe and are naturally rich in fiber and protein to give them a filling composition. The peanut butters are also packaged in glass jars to further elevate their rustic, artisanal nature.
Business Unit Lead at KP Snacks Andrew Marchant spoke on the Whole Earth 100% Nuts products saying, "Whole Earth has been at the forefront of peanut butter innovation since its inception. Expanding the portfolio with a new 100% Nuts format is a natural progression, delivering greater choice for consumers with a clear proposition, that’s packed with a natural source of protein, wholesome ingredients and with no other additions."
The products come in Smooth and Crunchy varieties, which are each made with 100% peanuts with no additives like palm oil in the mix to work well for consumers seeking a natural option. The peanut butters get their rich, nutty flavor from the roasted peanuts in the recipe and are naturally rich in fiber and protein to give them a filling composition. The peanut butters are also packaged in glass jars to further elevate their rustic, artisanal nature.
Business Unit Lead at KP Snacks Andrew Marchant spoke on the Whole Earth 100% Nuts products saying, "Whole Earth has been at the forefront of peanut butter innovation since its inception. Expanding the portfolio with a new 100% Nuts format is a natural progression, delivering greater choice for consumers with a clear proposition, that’s packed with a natural source of protein, wholesome ingredients and with no other additions."
Trend Themes
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Clean-label Foods — Increasing consumer demand for transparency in food ingredients is driving the clean-label movement, opening opportunities for brands focusing on additive-free, natural ingredients.
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Sustainable Packaging — As consumers become more eco-conscious, the use of sustainable packaging like glass jars becomes a significant selling point, encouraging innovation in environmentally friendly containers.
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Protein-rich Diets — The rising popularity of protein-rich snacks aligns with the health and wellness trend, presenting opportunities for products like 100% nut butters that cater to fitness-conscious consumers.
Industry Implications
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Natural Food Products — The push towards natural food products continues to grow with consumer interest in ingredient transparency and the avoidance of artificial additives.
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Eco-friendly Packaging — Demand for sustainable, recyclable, or biodegradable packaging solutions is influencing packaging industries to innovate and offer alternatives to traditional plastic.
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Health and Wellness Foods — The health and wellness industry thrives as consumers increasingly seek foods that support fitness and overall well-being, such as those rich in natural proteins and fibers.
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