Whole Earth Drizzler Bottled Peanut Butters are a UK-First
Michael Hemsworth — May 5, 2022 — Marketing
References: wholeearthfoods & foodbev
The Whole Earth Drizzler bottled peanut butters have been introduced by the brand as a first for the UK market to offer consumers with an easier way to enjoy the nut spread. The product comes in two flavor varieties including Classic Roasted Super Smooth Peanut Butter and Golden Roasted Super Smooth Peanut Butter, which are both made with 100% nuts and a production process that promises a looser texture. The product is crafted with no added sugar and is a natural source of both protein and fiber, and is arriving at Tesco and Waitrose locations in the UK at a suggested price point of £3.30.
Whole Earth Marketing Manager and Category Director at Ecotone UK Bryan Martins spoke further on the new Whole Earth Drizzler bottled peanut butters saying, "As a market leader for over six years, we are proud to bring game-changing product innovation to market that introduces shoppers to a completely new way to enjoy peanut butter. Drizzler has a unique taste, texture and format that’s never been seen in the nut butter category before.”
Whole Earth Marketing Manager and Category Director at Ecotone UK Bryan Martins spoke further on the new Whole Earth Drizzler bottled peanut butters saying, "As a market leader for over six years, we are proud to bring game-changing product innovation to market that introduces shoppers to a completely new way to enjoy peanut butter. Drizzler has a unique taste, texture and format that’s never been seen in the nut butter category before.”
Trend Themes
1. Squeezable Nut Butters - There's a disruptive innovation opportunity for food makers to create new flavors of squeezable nut butters to cater to different consumer tastes and preferences.
2. No Added Sugar Products - The trend of creating food products with no added sugar opens up an opportunity for health-conscious food makers to develop natural, low-calorie and low-carb products to cater to a growing market of health-savvy consumers.
3. New Packaging Formats - Innovative food packaging formats such as the Whole Earth Drizzler bottled peanut butters offer an opportunity for product differentiation and convenience in the food market, with the potential to appeal to busy consumers looking for portable yet healthy snacks.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can capitalize on the no added sugar trend and the popularity of nut butters to create new product lines that cater to health-conscious consumers in the UK and beyond.
2. Packaging Industry - The introduction of the Whole Earth Drizzler bottled peanut butters opens up an opportunity for packaging companies to create and offer unique packaging formats that appeal to both customers and manufacturers looking for convenience and product differentiation.
3. Retail Industry - Retailers can take advantage of the squeezable nut butter trend by positioning themselves as go-to destinations for shoppers who want unique, healthy, and convenient food products such as Whole Earth Drizzler bottled peanut butters.
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