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Top 100 Marketing Trends for October

From Poorly Priced Chocolate Ads to AR Scavenger Hunts

— October 28, 2018 — Marketing
From poorly priced chocolate ads to AR scavenger hunts, this list of October 2018 Marketing Ideas highlights some of the ways in which companies are branding its products and services to appeal to the changing consumer market.

This month marks the end of summer, promoting a series of celebratory seasonal branding examples. This includes both fall and summer motifs, as brands either say goodbye to, or prepare for the transitioning season. As always, interactivity and immersion shows a lot of promise for brands, as companies like Desperados create whimsical underwater experiences for the more audacious party-goer.

On a more humorous note, Snickers developed an ad to build on its 'You're not you when you're hungry' campaign. In it, a banner on the brand's website featured a "two for the price of one" ad. Consumers that were tricked by it were directed to a video that featured a concerned life coach reminding them to eat something.
8
Score
Popularity
Activity
Freshness
100
QSR Hockey Collectibles
QSR Hockey Collectibles
Tim Hortons NHL Trading Cards Are Back in Restaurants for a Limited Time
<
99
Collaboration Pumpkin Pie Beers
Collaboration Pumpkin Pie Beers
The Braxton Brewing Co. Pumpkin Pie Ale is Handcrafted
<
98
Regional Ingredient Gins
Regional Ingredient Gins
These Big Tree Distillery Gins are Made with Native Australian Botanicals
<
97
Proximity Marketing Beacons
Proximity Marketing Beacons
The Nearevo Beacon Delivers Localized Content to Nearby Consumers
<
96
Premium British Sandwich Lines
Premium British Sandwich Lines
These New Ginsters Sandwiches Come in Three Savory Flavors
<
95
Exclusive Limited-Edition Chocolates
Exclusive Limited-Edition Chocolates
These Dick Taylor Chocolates are Made with Simple Ingredients
<
94
Spoiled Milk Fragrances
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
<
93
AI Fashion Activations
AI Fashion Activations
New Balance Used AI to Seek Out Fashionable Individuals at NYFW
<
92
Hockey Captain Fashion Partnerships
Hockey Captain Fashion Partnerships
Erik Karlsson is RW&CO.'s New Suiting Ambassador for Fall 2018
<
91
24-Hour Product Releases
24-Hour Product Releases
During LFW, Exclusive Limited-Edition Burberry Products Will Be Available
<
90
Vegan Millennial Face Creams
Vegan Millennial Face Creams
The Youth To The People Adaptogen Deep Moisture Cream is Natural
<
89
Hangover-Curbing Supplement Shots
Hangover-Curbing Supplement Shots
These DrinkAde Shots Contain Just Five Calories Each
<
88
Immersive Underwater Parties
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
<
87
Inspiration Paint Pop-up Showrooms
Inspiration Paint Pop-up Showrooms
Behr's Color in Action Pop-Up Promoted the Brand's New Color
<
86
Step-Exchanging Pop-Up Cafe
Step-Exchanging Pop-Up Cafe
Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
<
85
Two-Tiered Snacking Sofas
Two-Tiered Snacking Sofas
Tostitos' Stadium Sofa Keeps Food and Drinks within Reach
<
84
Branded YouTube Game Shows
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
<
83
International Cuisine Pronunciation Guides
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
<
82
Balanced Sugarless Sodas
Balanced Sugarless Sodas
Virgil’s Zero Sugar Root Beer is Made with 15 Spices and Roots
<
81
Tequila Brand Boxing Events
Tequila Brand Boxing Events
Tequila Cazadores' Bartender Boxing Finals Combine Combat and Mixology
<
80
Animated Celebrity Outfit Evolution
Animated Celebrity Outfit Evolution
Budget Direct's Post Boasts the Iconic Outfits of Musicians
<
79
Culturally Diverse Food Offerings
Culturally Diverse Food Offerings
McDonald's is Extending Its 'Flavors from Abroad' to Florida
<
78
Heart Health-Supporting Kefirs
Heart Health-Supporting Kefirs
The Lifeway bioKEFIR Shots are Formulated for Optimal Health
<
77
All-in-One Peanut Butter Snacks
All-in-One Peanut Butter Snacks
The SKIPPY P.B.& Jelly Minis are Portable and Mess-Free
<
76
Nutrient-Rich Frozen Pizzas
Nutrient-Rich Frozen Pizzas
The New Smart Flour Ancient Grain Pizzas are Naturally Gluten-Free
<
75
Hispanic Heritage Caps
Hispanic Heritage Caps
New Era's Cap Collection Was Created for Hispanic Heritage Month
<
74
Divergent Dairy Branding
Divergent Dairy Branding
These Russian Dairy Products Were Designed to Differ From Competing Goods
<
73
Wintery Refreshment Chewing Gums
Wintery Refreshment Chewing Gums
The ORBIT Freeze Mint Gum Delivers a Cooling Effect
<
72
Organic Mainstream Cereals
Organic Mainstream Cereals
These Organic Nestlé Cereals are Available in Europe
<
71
Dissolving Pouch Protein Supplements
Dissolving Pouch Protein Supplements
The VADE Nutrition Dissolvable Protein Scoops are Convenient
<
70
Adorable Sea-Themed Donuts
Adorable Sea-Themed Donuts
The Dunkin' Donuts Menu Boasts Tasty Sea Creatures for Summer
<
69
Charitable Feminist Clothing Lines
Charitable Feminist Clothing Lines
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
<
68
Footwear Customization Campaigns
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
<
67
Artisan-Inspired Yogurt Desserts
Artisan-Inspired Yogurt Desserts
The So Delicious Dairy Free Pineapple Brulée Yogurt is Decadent
<
66
Functional Hangover Supplements
Functional Hangover Supplements
The HangZing Natural Speedy Recovery is Packed with Nutrients
<
65
Sleek High-Quality Wireless Earbuds
Sleek High-Quality Wireless Earbuds
SOL REPUBLIC Updates Its Bluetooth Earbuds Based on Feedback
<
64
Cartoon-Celebrating Cookies
Cartoon-Celebrating Cookies
Oreo's Birthday Cake-Flavored Cookies Celebrate Mickey Mouse's 90th
<
63
Apple Cider Vinegar-Based Tonics
Apple Cider Vinegar-Based Tonics
Fire Brew Sells Health Shots in a Whiskey Bottle
<
62
Free-From Prepackaged Snacks
Free-From Prepackaged Snacks
MadeGood Snacks are School-Safe and Made with Healthy Ingredients
<
61
Concentrated Cold Tea Drinks
Concentrated Cold Tea Drinks
The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient
<
60
Fruity Superfood Drinks
Fruity Superfood Drinks
The Koia Fruit Infusions Drinks Contain 18 Grams of Plant-Based Protein
<
59
Board Game Livestreams
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
<
58
Multi-Storey Fashion Townhouses
Multi-Storey Fashion Townhouses
Matchesfashion.com Created an Experiential Retail Hub in London
<
57
Cocktail-Paired Chocolates
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
<
56
AR Cartoon Home Experiences
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
<
55
Century-Long Marketing Campaigns
Century-Long Marketing Campaigns
Louis XIII's '100 Years' is Essentially a Musical Time Capsule
<
54
Cold Weather Frozen Yogurts
Cold Weather Frozen Yogurts
These Yasso Frozen Yogurt Flavors are Sweet and Seasonal
<
53
AR-Enhanced Candy Packaging
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
<
52
Clean Label Quinoa Snacks
Clean Label Quinoa Snacks
The Safe + Fair Food Company's Popcorn Quinoa Chips Boast Three Flavors
<
51
Virtual Magazine Makeup Try-Ons
Virtual Magazine Makeup Try-Ons
Cosmopolitan Magazine Now Offers a Try-On Feature for Beauty Looks
<
50
Clean Cold Brew Cans
Clean Cold Brew Cans
Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot
<
49
Calorie-Conscious Ice Creams
Calorie-Conscious Ice Creams
Jude’s Ice Cream Has Unveiled New Treats Made without Added Sugar
<
48
Clean Eating Child Snacks
Clean Eating Child Snacks
The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused
<
47
Active Hemp Extract Supplements
Active Hemp Extract Supplements
The Oki Supplement Line is Made with Cannabis Ingredients
<
46
UV-Reactive Vodka Packaging
UV-Reactive Vodka Packaging
This New Belvedere Vodka Packaging is Designed by Laolu Senbanjo
<
45
Poorly Priced Chocolate Ads
Poorly Priced Chocolate Ads
Snickers' Banner Ad Promotes 1 Bar for the Price of 2
<
44
Gourmet Snack Brand Restaurants
Gourmet Snack Brand Restaurants
Cheetos Launches 'The Flamin’ Hot Spot' with Roy Choi
<
43
Promotional Candy Walls
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
<
42
Edible Supermarket Exhibitions
Edible Supermarket Exhibitions
Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way
<
41
Mexico-Celebrating Beer Cans
Mexico-Celebrating Beer Cans
Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
<
40
Sculptural Digital Advertising Boards
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
<
39
Successful Geo-Targeting Store Campaigns
Successful Geo-Targeting Store Campaigns
IKEA Drives More Customers to Its Store with Data
<
38
Rapper-Fronted Sneaker Editorials
Rapper-Fronted Sneaker Editorials
Foot Locker's latest 'Discover Your Air' Taps into Playboi Carti
<
37
Personalized In-Store Wishlists
Personalized In-Store Wishlists
The Conran Shop & Pinterest are Simplifying Shopping Experiences
<
36
Gamified Pizza Boxes
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
<
35
Inflight Oktoberfest Beers
Inflight Oktoberfest Beers
Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest
<
34
Plant-Based Yogurt Beverages
Plant-Based Yogurt Beverages
Organic Hälsa Oatgurt is Free from Dairy and Added Sugar
<
33
AR Ice Cream Wrappers
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
<
32
Easy Open Snack Packaging
Easy Open Snack Packaging
This Kettle Baked Chips Packaging Encourages Sharing
<
31
Dynamic Anime-Inspired Footwear
Dynamic Anime-Inspired Footwear
The Highly Anticipated Dragon Ball Z Shoes by adidas are Colorful
<
30
Competitive Puzzle Games
Competitive Puzzle Games
OnePlus' 'Crackables' is an Intense Puzzle Game with a Distinct Prize
<
29
Elegant Female Sneaker Designs
Elegant Female Sneaker Designs
PUMA's Evolution Muse Maia Street 1 is Chic, Modern & Minimalist
<
28
High-Fashion Vodka Bottles
High-Fashion Vodka Bottles
CÎROC Collaborated with Moschino on a Stylish Limited-Edition Bottle
<
27
Eco-Conscious Bread Packaging
Eco-Conscious Bread Packaging
Roberts Bakery will Use 100% Recyclable Packaging for Sustainability
<
26
Artistically Expressive Footwear
Artistically Expressive Footwear
The Y/Project x UGG is Teased with a Renaissance Campaign
<
25
Luxurious Custom Stationery Sets
Luxurious Custom Stationery Sets
Château D’esclans Whispering Angel's Card & Envelope are Delicate
<
24
Sheep-Inspired Yogurt Packaging
Sheep-Inspired Yogurt Packaging
The Yangyangla Goat Yogurt Has Self-Referential Packaging
<
23
Celebratory Cannabis Legalization Campaigns
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
<
22
Inclusive Skin Tone Campaigns
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
<
21
Temporary Eco-Friendly Concept Stores
Temporary Eco-Friendly Concept Stores
'Skandium Townhouse' Boasts Furniture by Montana & Skagerak
<
20
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
<
19
Co-Branded Dessert Cosmetics
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
<
18
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
<
17
Pop-Up Well-Being Playgrounds
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
<
16
Artistic Paper Set Designs
Artistic Paper Set Designs
Tod's Spring/Summer 2018 Collection Enjoyed a Whimsical Presentation
<
15
Clever Photochromic Packaging Designs
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
<
14
Facial Recognition Tech Installations
Facial Recognition Tech Installations
R Luke Dubois & Zach Lieberman's Piece is Somewhat Dystopian
<
13
Distorted Avant-Garde Lookbooks
Distorted Avant-Garde Lookbooks
The Facetune2 App Inspired the LUAR Spring/Summer 2019 Lookbook
<
12
Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
<
11
Unconventional Advertising Strategies
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
<
10
Cinematically Themed Fashion Lookbooks
Cinematically Themed Fashion Lookbooks
Bodega Highlights UNDERCOVER 2001: Space Odyssey Tribute
<
9
Paper-Made Window Display Installations
Paper-Made Window Display Installations
Helen Musselwhite's Art is Whimsical & Multicultural
<
8
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
7
Millennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
<
6
Whimsically Interactive Candy Installations
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
<
5
Fashionable Snacky See-Through Bags
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
<
4
Outdoorsy Swedish Fashion Editorials
Outdoorsy Swedish Fashion Editorials
The Fjällräven x Acne Studios Collab Boasts Adventure Fashion
<
3
Gen Z-Targeting Makeup Brands
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
<
2
Humorous Fast Food Commercials
Humorous Fast Food Commercials
KFC Tags Apple in This Incredibly Relevant Video on Twitter
<
1
Clever Hilarious Photography Series
Clever Hilarious Photography Series
Arthur Mebius Infuses His Work with a Subtle Sense of Humor
<