From Poorly Priced Chocolate Ads to AR Scavenger Hunts
Ellen Smith — October 28, 2018 — Marketing
From poorly priced chocolate ads to AR scavenger hunts, this list of October 2018 Marketing Ideas highlights some of the ways in which companies are branding its products and services to appeal to the changing consumer market.
This month marks the end of summer, promoting a series of celebratory seasonal branding examples. This includes both fall and summer motifs, as brands either say goodbye to, or prepare for the transitioning season. As always, interactivity and immersion shows a lot of promise for brands, as companies like Desperados create whimsical underwater experiences for the more audacious party-goer.
On a more humorous note, Snickers developed an ad to build on its 'You're not you when you're hungry' campaign. In it, a banner on the brand's website featured a "two for the price of one" ad. Consumers that were tricked by it were directed to a video that featured a concerned life coach reminding them to eat something.
This month marks the end of summer, promoting a series of celebratory seasonal branding examples. This includes both fall and summer motifs, as brands either say goodbye to, or prepare for the transitioning season. As always, interactivity and immersion shows a lot of promise for brands, as companies like Desperados create whimsical underwater experiences for the more audacious party-goer.
On a more humorous note, Snickers developed an ad to build on its 'You're not you when you're hungry' campaign. In it, a banner on the brand's website featured a "two for the price of one" ad. Consumers that were tricked by it were directed to a video that featured a concerned life coach reminding them to eat something.
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