Louis XIII — a legend in the category of luxurious cognacs, is promoting its product through an epic century-long marketing campaign that includes a musical time capsule. The company partnered up with popular American rapper, singer and songwriter Pharell Williams who created a unique sound composition, titled '100 Years.' The song is extremely sensitive to environmental issues and it will be publicly experienced in a century.
Louis XIII held a luxe private dinner and an immersive tasting experience in Shanghai and Toronto. The Shanghai event played "The Song We'll Only Hear If We Care" to an exclusive group of a 100 lucky listeners. With its new, exciting project, Louis XIII inspires people to think about the future of the planet through a musical time capsule that is locked up until the year 2117.
Image Credit: Elaine Fancy
Century-Long Marketing Campaigns
More Stats +/-
Cognac-Aged Chocolate Bars
Limited-Edition Luxury Rums
Luxury Cognac Dining Experiences
Salty Caviar Martinis
Hashtag-Based Ordering Services
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Louis XIII's '100 Years' is Essentially a Musical Time Capsule
- By: Kalina NedelchevaSep 13, 2018