THE DROP by Louis XIII Shares the Purest Essence of the Cognac Blend
Laura McQuarrie — October 14, 2022 — Lifestyle
References: louisxiii-cognac & prnewswire
THE DROP by Louis XIII introduces cognac for a new generation that's "always on the move, spontaneous and playful, who enjoy making things their own." Louis XIII defines these new connoisseurs as digital natives, pioneers, life-fulfillers, multi-taskers and multi-sharers, and THE DROP captures the values and the spirit of this young adult demographic.
THE DROP shares the essence of Louis XIII in its purest form since each bottle contains 1cl of the pristine LOUIS XIII Cognac blend. THE DROP is ready to be collected by the unit or displayed by the box as a set of five, and each individual component conveys a different mood and mindset. There's Loud, Glow, Bold, Smooth and Bright, and they can be carried on the go with shoulder straps.
THE DROP shares the essence of Louis XIII in its purest form since each bottle contains 1cl of the pristine LOUIS XIII Cognac blend. THE DROP is ready to be collected by the unit or displayed by the box as a set of five, and each individual component conveys a different mood and mindset. There's Loud, Glow, Bold, Smooth and Bright, and they can be carried on the go with shoulder straps.
Trend Themes
1. On-the-go Spirits - Opportunity to leverage convenience-focused packaging in the alcohol industry by providing smaller bottles or individual servings for portable consumption.
2. Product Personalization - Opportunity to appeal to younger consumers by creating customizable packaging with different moods and mindsets.
3. Digital Native Marketing - Opportunity to target new connoisseurs through online marketing and social media advertisements.
Industry Implications
1. Alcohol - Opportunity for the alcohol industry to adapt to new younger consumers who value convenience and personalization in their drinks.
2. Packaging - Opportunity for the packaging industry to develop customizable and portable packaging solutions for alcohol brands.
3. Marketing - Opportunity for digital marketing agencies to assist alcohol brands in targeting younger consumers through online ads and social media campaigns.
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