Hennessy's Made for More Campaign Boasts a Striking Vision
References: thedrinksreport
Hennessy's Made for More campaign marks a strategic collaboration with multi-talented stars Teyana Taylor and Damson Idris. The marketing initiative aims to redefine perceptions of the brand and introduce it to a new generation of consumers.
The campaign seeks to showcase the versatility of Hennessy through a series of off-beat mixing films and visually stunning imagery. Teyana Taylor and Damson Idris, who were chosen for their effortless style and charm, embody the essence of the Made for More campaign. Teyana's multifaceted talents and Damson's charismatic presence add depth to the storytelling. The films spotlight the celebrities as they infuse Hennessy into classic cocktails, offering fresh twists on traditional favorites.
The campaign's global launch coincides with the festival season, with dedicated spaces at events like Dreamville Festival curated by J. Cole.
Image Credit: Hennessy
The campaign seeks to showcase the versatility of Hennessy through a series of off-beat mixing films and visually stunning imagery. Teyana Taylor and Damson Idris, who were chosen for their effortless style and charm, embody the essence of the Made for More campaign. Teyana's multifaceted talents and Damson's charismatic presence add depth to the storytelling. The films spotlight the celebrities as they infuse Hennessy into classic cocktails, offering fresh twists on traditional favorites.
The campaign's global launch coincides with the festival season, with dedicated spaces at events like Dreamville Festival curated by J. Cole.
Image Credit: Hennessy
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