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Top 30 Interactive Trends in October

From Uniting Exercise Challenges to Geo-Targeted Taxi Ads

— October 28, 2018 — Tech
The October 2018 interactive initiatives present the manner, in which brands and organizations are reaching consumers directly. Whether it be through a gamified experience like Verizon's AR scavenger hunt on Snapchat or clever mystery-inducing packaging such as Cheetos' photochromatic bag, this type of marketing leaves both the consumer delighted and raises awareness for the company.

A strategy that has flourished for the past few months is present in the October 2018 interactive list as well. That is the social media-savvy installations. An example of that is Candytopia — a real-life Candy Wonderland, that opened doors in New York and San Francisco. These projects offer visitors a well-curated and Instragrammable environment that is a whimsical break from the daily reality. With the rising popularity of the mobile application, brands are capturing consumer attention through photo-friendly installations.
6.1
Score
Popularity
Activity
Freshness
30
Geolocation-Based Automotive Ads
Geolocation-Based Automotive Ads
Geo-Targeted Honda Ads Aim to Bring Customers In-Store
<
29
Cheese Toast Giveaways
Cheese Toast Giveaways
Sizzler is Celebrating National Cheese Toast Day with Free Cheese Toast
<
28
Uniting Exercise Challenges
Uniting Exercise Challenges
Juntas Imparables is Mexico's First Nike Women’s Just Do It Campaign
<
27
Radius Targeting Ad Tools
Radius Targeting Ad Tools
Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads
<
26
Geo-Targeted Taxi Ads
Geo-Targeted Taxi Ads
Some NYC Taxis Now Feature American Express Geo-Targeted Ads
<
25
Football Fan Experience Specialists
Football Fan Experience Specialists
The Marriott and NFL are Looking to Fill a Special Position
<
24
AI Fashion Activations
AI Fashion Activations
New Balance Used AI to Seek Out Fashionable Individuals at NYFW
<
23
Mystery Candy Bar Contests
Mystery Candy Bar Contests
Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor
<
22
Immersive Underwater Parties
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
<
21
Tequila Brand Boxing Events
Tequila Brand Boxing Events
Tequila Cazadores' Bartender Boxing Finals Combine Combat and Mixology
<
20
Sizable Exclusive Sneaker Releases
Sizable Exclusive Sneaker Releases
The YEEZY BOOST 350 V2 are Made Available to a Mass Audience
<
19
International Cuisine Pronunciation Guides
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
<
18
Forest-Hidden Beer Contests
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
<
17
Footwear Customization Campaigns
Footwear Customization Campaigns
Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes
<
16
Soundproof Spicy Sauce Booths
Soundproof Spicy Sauce Booths
Popeyes' Soundproof Booth Offers a Space to Try Its Spicy Sauce
<
15
AR Cartoon Home Experiences
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
<
14
Century-Long Marketing Campaigns
Century-Long Marketing Campaigns
Louis XIII's '100 Years' is Essentially a Musical Time Capsule
<
13
Multi-Storey Fashion Townhouses
Multi-Storey Fashion Townhouses
Matchesfashion.com Created an Experiential Retail Hub in London
<
12
Cocktail-Paired Chocolates
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
<
11
Edible Supermarket Exhibitions
Edible Supermarket Exhibitions
Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way
<
10
Personalized In-Store Wishlists
Personalized In-Store Wishlists
The Conran Shop & Pinterest are Simplifying Shopping Experiences
<
9
Competitive Puzzle Games
Competitive Puzzle Games
OnePlus' 'Crackables' is an Intense Puzzle Game with a Distinct Prize
<
8
Gamified Pizza Boxes
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
<
7
Multi-Sensory Pizza Exhibits
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
<
6
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
<
5
Clever Photochromic Packaging Designs
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
<
4
Unconventional Advertising Strategies
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
<
3
Pop-Up Well-Being Playgrounds
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
<
2
Facial Recognition Tech Installations
Facial Recognition Tech Installations
R Luke Dubois & Zach Lieberman's Piece is Somewhat Dystopian
<
1
Whimsically Interactive Candy Installations
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
<