Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Radius Targeting Ad Tools

Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads

— September 26, 2018 — Marketing
Snapchat has become an incredibly popular social media platform for Millennials and Gen-Zers, and now the app has introduced two new Snapchat geo-targeting ad features to give marketers better reach to each generation. According to a company blog post, the two new features help marketers better target advertisements based on specific kinds of locations. Utilizing the distance around a map point or foot traffic in an area, the new Snapchar geo-targeting features give businesses the ability to reach customers who are in the right place at the right time.

This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business.
Trend Themes
1. Snapchat Geo-targeting - Utilizing Snapchat's new geo-targeting ad features, marketers can reach customers who are in the right place at the right time.
2. Location-based Advertising - The introduction of Snapchat's ad tools allows marketers to target advertisements based on specific kinds of locations.
3. Millennial and Gen-z Marketing - Snapchat's popularity among Millennials and Gen-Zers makes it an ideal platform for marketers to reach these demographics.
Industry Implications
1. Social Media - The new Snapchat ad tools provide opportunities for social media platforms to enhance their ad targeting capabilities.
2. Digital Advertising - The introduction of Snapchat's geo-targeting features opens up new possibilities for digital advertisers to reach their target audience more effectively.
3. Marketing and Advertising - Marketers and advertisers can leverage Snapchat's ad tools to enhance their location-based targeting strategies.
2.7
Score
Popularity
Activity
Freshness