Snapchat has become an incredibly popular social media platform for Millennials and Gen-Zers, and now the app has introduced two new Snapchat geo-targeting ad features to give marketers better reach to each generation. According to a company blog post, the two new features help marketers better target advertisements based on specific kinds of locations. Utilizing the distance around a map point or foot traffic in an area, the new Snapchar geo-targeting features give businesses the ability to reach customers who are in the right place at the right time.
This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business.