What is the trend of snapchat geo-targeting?

Utilizing Snapchat's new geo-targeting ad features, marketers can reach customers who are in the right place at the right time.

What is the trend of location-based advertising?

The introduction of Snapchat's ad tools allows marketers to target advertisements based on specific kinds of locations.

What is the trend of millennial and gen-z marketing?

Snapchat's popularity among Millennials and Gen-Zers makes it an ideal platform for marketers to reach these demographics.

What are the implications for the social media industry?

The new Snapchat ad tools provide opportunities for social media platforms to enhance their ad targeting capabilities.

What are the implications for the digital advertising industry?

The introduction of Snapchat's geo-targeting features opens up new possibilities for digital advertisers to reach their target audience more effectively.

What are the implications for the marketing and advertising industry?

Marketers and advertisers can leverage Snapchat's ad tools to enhance their location-based targeting strategies.

Radius Targeting Ad Tools : Snapchat Geo-Targeting

Radius Targeting Ad Tools

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Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads

Justin Lam — September 26, 2018 — Marketing

References: forbusiness.snapchat & mobilemarketer

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Snapchat has become an incredibly popular social media platform for Millennials and Gen-Zers, and now the app has introduced two new Snapchat geo-targeting ad features to give marketers better reach to each generation. According to a company blog post, the two new features help marketers better target advertisements based on specific kinds of locations. Utilizing the distance around a map point or foot traffic in an area, the new Snapchar geo-targeting features give businesses the ability to reach customers who are in the right place at the right time.

This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business.

Trend Themes

Snapchat Geo-targeting — Utilizing Snapchat's new geo-targeting ad features, marketers can reach customers who are in the right place at the right time.
Location-based Advertising — The introduction of Snapchat's ad tools allows marketers to target advertisements based on specific kinds of locations.
Millennial and Gen-z Marketing — Snapchat's popularity among Millennials and Gen-Zers makes it an ideal platform for marketers to reach these demographics.

Industry Implications

Social Media — The new Snapchat ad tools provide opportunities for social media platforms to enhance their ad targeting capabilities.
Digital Advertising — The introduction of Snapchat's geo-targeting features opens up new possibilities for digital advertisers to reach their target audience more effectively.
Marketing and Advertising — Marketers and advertisers can leverage Snapchat's ad tools to enhance their location-based targeting strategies.

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