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Top 100 Branding Trends in October

From Inclusive Skin Tone Lines to Co-Branded Dessert Cosmetics

— October 28, 2018 — Autos
The October 2018 branding ideas explore inclusive concepts that broaden the outreach of the consumer audience done through new collaborative projects and campaigns that invite new opportunities. The examples this month push creative boundaries and include a wide range of fresh ideas that vary from food products, fashion projects, and eclectic retail concepts.

The newly returned American Apparel brand delves right in with its nude clothing collection, designed to celebrate authentic diversity. The collection is showcased in a campaign that invites representation of all kinds. On its website, the campaign enables users to "meet" the models as well, where each one unveils a quote and photograph of themselves -- giving consumers a better sense of their unique identities.

Another example is the latest collaboration between Sephora and the Museum of Ice Cream, with the two working together to create a joint makeup collection. The playful makeup branding concepts take on the form of a Popsicle and allow the theme to follow through with accessory options that boast names such as "I Scream Charm Bracelet.'
7.8
Score
Popularity
Activity
Freshness
100
Nap-Inspired Furniture Commercials
Nap-Inspired Furniture Commercials
IKEA UK Taps into the Art of Napping for an Advertisement
<
99
Purified Prebiotic Honeys
Purified Prebiotic Honeys
The Capilano Honey Beeotic Honey will Launch on the US Market
<
98
Moody Animated Video Announcements
Moody Animated Video Announcements
Childish Gambino is adidas Originals' New Brand Ambassador
<
97
Sprouted Plant Protein Snacks
Sprouted Plant Protein Snacks
The Square Organics Dark Chocolate Chip Crispy Bar is Satisfying
<
96
Premium Well-Rounded Aged Ciders
Premium Well-Rounded Aged Ciders
The Henry Westons Aged Finish Cider Has a Deep, Rich Flavor
<
95
Autumnal Discount Retailer Muffins
Autumnal Discount Retailer Muffins
The Walmart Marketside Café Edition Muffins are Spiced
<
94
Cheesy Potato-Free Tots
Cheesy Potato-Free Tots
Green Giant's Limited-Edition Veggie Tots Pack Features Child Drawings
<
93
Video-Accompanied Shoe Releases
Video-Accompanied Shoe Releases
adidas Launches a Skateboarding Video to Market Its 3ST.003 Model
<
92
Meat-Free Frozen Pub Foods
Meat-Free Frozen Pub Foods
These New MorningStar Farms Products Expand its Vegan Portfolio
<
91
British Flavor Ice Creams
British Flavor Ice Creams
These Cream & Country Ice Creams are Inspired by Classic British Flavors
<
90
Sweet Liquor-Inspired Autumnal Cheeses
Sweet Liquor-Inspired Autumnal Cheeses
The Boursin Maple Bourbon Gournay Cheese is Limited-Edition
<
89
Fruity Plant-Based Snacks
Fruity Plant-Based Snacks
The Cherryvale Farms Love It! Whole Grain Snack Bars are Ready to Eat
<
88
Wanderlust-Sparking Around-the-World Journeys
Wanderlust-Sparking Around-the-World Journeys
Land Rover's Video Campaign is Truly Inspiring
<
87
Coffee-Infused Milkshakes
Coffee-Infused Milkshakes
The Shaken Udder Dreamcap Range Milkshakes are Indulgent
<
86
Pancake House Craft Beers
Pancake House Craft Beers
The IHOPS Pumpkin Pancake Stout is Limited-Edition and Fall-Inspired
<
85
Premixed Chicken Cooking Sauces
Premixed Chicken Cooking Sauces
These New Chicken Tonight Pouches are Easy to Prepare
<
84
Vegetarian Meat Frozen Pizzas
Vegetarian Meat Frozen Pizzas
These Dr Oetker Ristorante Pizzas are Made in Partnership with Quorn
<
83
Bagel-Flavored Salad Dressings
Bagel-Flavored Salad Dressings
The Tessemae’s Everything Bagel Ranch Dressing is Savory
<
82
Sherry Cask-Aged Rums
Sherry Cask-Aged Rums
The Angostura No. 1 Oloroso Sherry is Limited to 16,200 Bottles
<
81
Iconic Reduced Fat Desserts
Iconic Reduced Fat Desserts
The Ben & Jerry's Moo-phoria Ice Cream is Textured and Low in Calories
<
80
Extra Crunchy Snack Chips
Extra Crunchy Snack Chips
The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch
<
79
Free-From Dessert Snacks
Free-From Dessert Snacks
These Base Culture Baked Goods are Grain-Free, Paleo and More
<
78
Thick-Cut Artisan-Inspired Breads
Thick-Cut Artisan-Inspired Breads
The Warburtons Toastie with Sourdough Loaf is High-Quality
<
77
QSR Hockey Collectibles
QSR Hockey Collectibles
Tim Hortons NHL Trading Cards Are Back in Restaurants for a Limited Time
<
76
Spooky Seasonal Baking Mixes
Spooky Seasonal Baking Mixes
These Green's Halloween Dessert Mixes are Sweet and Easy to Prepare
<
75
Collaboration Pumpkin Pie Beers
Collaboration Pumpkin Pie Beers
The Braxton Brewing Co. Pumpkin Pie Ale is Handcrafted
<
74
Vitamin-Enriched Breads
Vitamin-Enriched Breads
The Kingsmill 50/50 Vitamin Boost Bread Has Seven Vitamins and Minerals
<
73
Branded Bacon Strips
Branded Bacon Strips
Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil
<
72
Location-Based Telecommunication Marketing
Location-Based Telecommunication Marketing
SmarTone Taps into myTV SUPER for a Targeted Campaign
<
71
Actress-Approved Herbal Supplements
Actress-Approved Herbal Supplements
The Garden of Life mykind Organics are Beneficial
<
70
Low-Calorie Drinking Vinegars
Low-Calorie Drinking Vinegars
The Soupologie Viva La Vinegar Drinks Support the Digestive System
<
69
Hazelnut Spread-Filled Chocolate Candies
Hazelnut Spread-Filled Chocolate Candies
The M&M's Hazelnut Spread Candies is a Permanent Product
<
68
Premixed Canned Coffee Beverages
Premixed Canned Coffee Beverages
The Dunkin’ Donuts Shot in the Dark Comes in Three Flavors
<
67
Crispy Seaweed-Based Snacks
Crispy Seaweed-Based Snacks
The Nora Seaweed Snacks Come in Three Savory Flavors
<
66
Premium British Sandwich Lines
Premium British Sandwich Lines
These New Ginsters Sandwiches Come in Three Savory Flavors
<
65
Hockey Captain Fashion Partnerships
Hockey Captain Fashion Partnerships
Erik Karlsson is RW&CO.'s New Suiting Ambassador for Fall 2018
<
64
Party-Sized Snack Boxes
Party-Sized Snack Boxes
Tostitos' NFL Party Box is Made for Game Day Festivities
<
63
Electrolyte Recovery Drinks
Electrolyte Recovery Drinks
The ESSENTIAL AMIN.O. ENERGY Plus Electrolytes Supports Recovery
<
62
Nutrient-Rich Protein Snacks
Nutrient-Rich Protein Snacks
These New Fulfil Protein Bars are Packed with 15 Grams of Protein
<
61
Abstract Cartoon Juice Branding
Abstract Cartoon Juice Branding
The Sanote Cold-Pressed Juice is Made with Fresh Ingredients
<
60
Satisfying Savory Seed Snacks
Satisfying Savory Seed Snacks
The Patagonia Provisions Chipotle Lime Savory Seeds are Organic
<
59
Healthful Free-From Chip Snacks
Healthful Free-From Chip Snacks
These Eat Real Chips Come in Three Gluten-Free Options
<
58
Fututistic Whisky Bottles
Fututistic Whisky Bottles
The Whisky Exchange's Limited Bottles Explore the Future of Whisky
<
57
Nutrient-Rich Frozen Pizzas
Nutrient-Rich Frozen Pizzas
The New Smart Flour Ancient Grain Pizzas are Naturally Gluten-Free
<
56
Divergent Dairy Branding
Divergent Dairy Branding
These Russian Dairy Products Were Designed to Differ From Competing Goods
<
55
Eclectic Empowering Beauty Collections
Eclectic Empowering Beauty Collections
Caryl Baker Visage's New Line Boldly Exudes Confidence
<
54
Hispanic Heritage Caps
Hispanic Heritage Caps
New Era's Cap Collection Was Created for Hispanic Heritage Month
<
53
All-in-One Peanut Butter Snacks
All-in-One Peanut Butter Snacks
The SKIPPY P.B.& Jelly Minis are Portable and Mess-Free
<
52
Dissolving Pouch Protein Supplements
Dissolving Pouch Protein Supplements
The VADE Nutrition Dissolvable Protein Scoops are Convenient
<
51
Organic Mainstream Cereals
Organic Mainstream Cereals
These Organic Nestlé Cereals are Available in Europe
<
50
Nutty Vegetarian Snack Bars
Nutty Vegetarian Snack Bars
The Nestlé YES! Snack Bar will Launch in the UK and Ireland
<
49
Charitable Feminist Clothing Lines
Charitable Feminist Clothing Lines
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
<
48
Artisan-Inspired Yogurt Desserts
Artisan-Inspired Yogurt Desserts
The So Delicious Dairy Free Pineapple Brulée Yogurt is Decadent
<
47
Functional Hangover Supplements
Functional Hangover Supplements
The HangZing Natural Speedy Recovery is Packed with Nutrients
<
46
Soundproof Spicy Sauce Booths
Soundproof Spicy Sauce Booths
Popeyes' Soundproof Booth Offers a Space to Try Its Spicy Sauce
<
45
Cartoon-Celebrating Cookies
Cartoon-Celebrating Cookies
Oreo's Birthday Cake-Flavored Cookies Celebrate Mickey Mouse's 90th
<
44
Smiling Feline Food Packaging
Smiling Feline Food Packaging
The Conceptual Smug Cat Food Brand is Tongue-in-Cheek
<
43
Free-From Prepackaged Snacks
Free-From Prepackaged Snacks
MadeGood Snacks are School-Safe and Made with Healthy Ingredients
<
42
Fruity Superfood Drinks
Fruity Superfood Drinks
The Koia Fruit Infusions Drinks Contain 18 Grams of Plant-Based Protein
<
41
Alternative CBD Oils
Alternative CBD Oils
The Real Scientific Humulus Oil Isn't Sourced from the Cannabis Plant
<
40
Rustic Two-Ingredient Yogurts
Rustic Two-Ingredient Yogurts
The Arla Bio Nur Yogurts Contain Organic Fruit and Dairy
<
39
Premium African Chocolates
Premium African Chocolates
The MIA Chocolate Bookcase is Packed with Flavorful Treats
<
38
Cold Weather Frozen Yogurts
Cold Weather Frozen Yogurts
These Yasso Frozen Yogurt Flavors are Sweet and Seasonal
<
37
Snacking-Friendly Fruit Balls
Snacking-Friendly Fruit Balls
These Forest Feast Snacks are Made with Exotic Fruit Ingredients
<
36
Clean Label Quinoa Snacks
Clean Label Quinoa Snacks
The Safe + Fair Food Company's Popcorn Quinoa Chips Boast Three Flavors
<
35
Nourishing Grab-and-Go Ramens
Nourishing Grab-and-Go Ramens
The New Pressery Organic Ramen Kits are Quick to Prepare
<
34
Clean Cold Brew Cans
Clean Cold Brew Cans
Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot
<
33
Calorie-Conscious Ice Creams
Calorie-Conscious Ice Creams
Jude’s Ice Cream Has Unveiled New Treats Made without Added Sugar
<
32
Active Hemp Extract Supplements
Active Hemp Extract Supplements
The Oki Supplement Line is Made with Cannabis Ingredients
<
31
Clean Eating Child Snacks
Clean Eating Child Snacks
The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused
<
30
Poorly Priced Chocolate Ads
Poorly Priced Chocolate Ads
Snickers' Banner Ad Promotes 1 Bar for the Price of 2
<
29
UV-Reactive Vodka Packaging
UV-Reactive Vodka Packaging
This New Belvedere Vodka Packaging is Designed by Laolu Senbanjo
<
28
Rapper-Fronted Sneaker Editorials
Rapper-Fronted Sneaker Editorials
Foot Locker's latest 'Discover Your Air' Taps into Playboi Carti
<
27
Soothing CBD Soft Drinks
Soothing CBD Soft Drinks
The Botanic Lab CBD Botanical Tea is the UK's First CBD Soft Drink
<
26
Mexico-Celebrating Beer Cans
Mexico-Celebrating Beer Cans
Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
<
25
Sculptural Digital Advertising Boards
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
<
24
Plant-Based Yogurt Beverages
Plant-Based Yogurt Beverages
Organic Hälsa Oatgurt is Free from Dairy and Added Sugar
<
23
Dynamic Anime-Inspired Footwear
Dynamic Anime-Inspired Footwear
The Highly Anticipated Dragon Ball Z Shoes by adidas are Colorful
<
22
Easy Open Snack Packaging
Easy Open Snack Packaging
This Kettle Baked Chips Packaging Encourages Sharing
<
21
Co-Branded Coffee Pop-Ups
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
<
20
Elegant Female Sneaker Designs
Elegant Female Sneaker Designs
PUMA's Evolution Muse Maia Street 1 is Chic, Modern & Minimalist
<
19
High-Fashion Vodka Bottles
High-Fashion Vodka Bottles
CÎROC Collaborated with Moschino on a Stylish Limited-Edition Bottle
<
18
Eco-Conscious Bread Packaging
Eco-Conscious Bread Packaging
Roberts Bakery will Use 100% Recyclable Packaging for Sustainability
<
17
Luxurious Custom Stationery Sets
Luxurious Custom Stationery Sets
Château D’esclans Whispering Angel's Card & Envelope are Delicate
<
16
Sheep-Inspired Yogurt Packaging
Sheep-Inspired Yogurt Packaging
The Yangyangla Goat Yogurt Has Self-Referential Packaging
<
15
Boldly Elegant Burger Branding
Boldly Elegant Burger Branding
Daniel Freytag & Craig Anderson's Minimalist Design is Ultra-Sleek
<
14
Temporary Eco-Friendly Concept Stores
Temporary Eco-Friendly Concept Stores
'Skandium Townhouse' Boasts Furniture by Montana & Skagerak
<
13
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
<
12
Inclusive Skin Tone Campaigns
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
<
11
Co-Branded Dessert Cosmetics
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
<
10
Clever Photochromic Packaging Designs
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
<
9
Unconventional Advertising Strategies
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
<
8
Cinematically Themed Fashion Lookbooks
Cinematically Themed Fashion Lookbooks
Bodega Highlights UNDERCOVER 2001: Space Odyssey Tribute
<
7
Paper-Made Window Display Installations
Paper-Made Window Display Installations
Helen Musselwhite's Art is Whimsical & Multicultural
<
6
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
5
Millennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
<
4
Fashionable Snacky See-Through Bags
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
<
3
Whimsical Holographic Design Identities
Whimsical Holographic Design Identities
Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic
<
2
Gen Z-Targeting Makeup Brands
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
<
1
Humorous Fast Food Commercials
Humorous Fast Food Commercials
KFC Tags Apple in This Incredibly Relevant Video on Twitter
<