The Koia Fruit Infusions line of beverages has been unveiled by the brand as a new series of refreshments that are formulated with optimal nutrition in mind to help busy, active consumers support their lifestyle needs.
The drinks are each packed with 18 grams of plant-based protein and feature a formula that is vegan, Non-GMO Project Verified and free from soy, gluten and dairy. The drinks come in three flavor options including Chocolate Banana, Strawberry Creme and Mango Creme, which all contain just six grams sugar and are each infused with superfoods including maca, turmeric and schisandra berry, respectively.
The Koia Fruit Infusions drinks are available now at a variety of different health food stores across the United States for consumers to pick up.
Key Themes Behind This Trend
- Plant-based Protein
- Disruptive innovation opportunity: Develop new plant-based protein sources and create alternative protein products for the health-conscious market.
- Superfoods
- Disruptive innovation opportunity: Explore unique combinations of superfoods and develop innovative products that offer enhanced nutritional benefits.
- Vegan Beverages
- Disruptive innovation opportunity: Meet the growing demand for vegan beverages by creating flavorful and nutritious plant-based drink options.
Where This Applies
- Health Food Stores
- Disruptive innovation opportunity: Curate a wider selection of plant-based protein products, superfood-infused beverages, and vegan options to attract health-conscious consumers.
- Food Manufacturing
- Disruptive innovation opportunity: Invest in research and development of plant-based protein technologies and superfood formulations to expand the range of healthy beverage options.
- Fitness and Nutrition Supplements
- Disruptive innovation opportunity: Create functional and convenient superfood-filled beverage supplements that cater to the needs of active consumers seeking optimal nutrition.
