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These Russian Dairy Products Were Designed to Differ From Competing Goods

 - Sep 3, 2018
References: & thedieline
In inspecting these examples of Russian dairy packaging, chances are that the particular supermarket section would be your only indicator of what's inside. And this isn't the first time that the Cheburashkini Brothers have deliberately diverged from the traditional look of branding bovine byproducts.

With the assistance of designer Ermolaev Bureau, this Russian dairy company created boxes to contain their cheeses that are completely devoid of the usual milkmaids, pastures and pouring cream. The ultra-modern dairy factory instead brands their cartons with typographic characters in the Cyrillic version of Euclid, alongside Slavic farming symbols that represent the earth, grass, seeds and more. The overall look of these Russian dairy products is a more intellectual one, rather than the obvious representative strategy. It stands out against adjacent items at the grocery as the intelligent choice, made by progressive producer.